Monday, August 24, 2020

Key Functions of Education from a Functionalist Perspective

What are the key elements of instruction from a Functionalist Perspective? Since the time the training framework was developed, there have been a great deal of thoughts and reactions of how it should function. The most well known sociological gatherings, functionalists and Marxists, were a piece of this and still are today. The two of them feel that their perspectives are best for society. Talcott Parsons accepts that the training framework has three primary capacities. Right off the bat it mingles youngsters into key social qualities, for example, equity of chance, rivalry and strict morality.Education is said by functionalists (particularly Durkheim) to underline moral duties in the public eye that individuals ought to have towards one another. On the off chance that these standards were not gone down through ages, at that point there would be a propensity for independence (where individuals accept that they are a higher priority than social gatherings). Citizenship and strict trai ning were presented as obligatory subjects in schools to see that youngsters got things done with thought for the general public. The subsequent capacity is to do with the abilities that training shows youngsters, from proficiency and numeracy to more employment explicit skills.Occupational occupations are getting increasingly particular and this thus will prompt more years in instruction. The last capacity of instruction, as per functionalists is the allotting of jobs of youngsters in the public eye. Assessments and capabilities are said to dispense individuals for their most fit activity. The uniformity of chance occurred thus higher gifted individuals are given the most practically significant occupations for the general public. Parsons was censured as he neglected to consider that the qualities transmitted by the instructive framework might be those of a decision minority instead of society as a whole.Like parsons, functionalists Davis and Moore considered training to be a metho ds for choosing or moving individuals for various degrees of the occupations showcase and guaranteeing that the most gifted and qualified people are distributed to the most significant employments with high rewards. Society is accordingly meritocracy in which individuals are remunerated for insight, capacity and exertion. They where censured on the grounds that the connection between scholastic qualifications and word related prize isn't close. Pay is just pitifully connected to instructive accomplishment. There is question about the suggestion that the instructive framework grades individuals regarding ability.It has been contended that insight is so hard to nail down that school accomplishment can never rise to ‘intelligence’. While Marxists do share numerous thoughts of functionalists e. g. the way that instruction sets us up for out acknowledgment of the estimations of society they likewise perceive how the training framework is estranging kids. Functionalists, then again, appear to be not able to see this and accept that the instruction framework can just well to youngsters by showing them standards and qualities. Functionalists where scrutinized on the grounds that as Marxists state, training framework isn't meritocratic as there are the impact of class, ethnicity and sexual orientation.

Saturday, August 22, 2020

Does Democracy Ensure Freedom Essay

Does vote based system guarantee opportunity? I accept vote based system can guarantee opportunity, however not generally, along these lines my answer is perhaps. For vote based system is a type of government that depend on an arrangement of law where people are dealt with similarly while having reasonable access to the authoritative procedure through choosing official who will act to their greatest advantage and voice their anxiety. Through appropriate insurance with enactment, individual’s opportunity can be guaranteed. However the idea of vote based system favor dominant part in this way it is workable for government official to take into account the mass to make sure about cast a ballot and approach the seats of intensity. Popular government can't act if the votes are tied, such blemish can prompts lawmaker misuse their capacity tilting the outcome whichever way to promote his own objective. Whenever chose official no longer voice the populace yet game the framework by keep on assuaging the lion's share, minority right and opportunity can not be guaranteed. Government at last goal is to administer the individuals for the improvement of individuals, therefore vote based system mirrors the requirement for it is type of government permitting people’s voice being heard through the chosen authorities. Each voter’s vote tally and the lion's share bests. Chosen official at that point go on administer laws that guideline that settle the population’s concern. Such reasonable access to the authoritative procedure and balance under the watchful eye of law guarantee the populace to be secured, the law are made by them and for them, ensuring their opportunity and rights. In any case, vote based system additionally adhere to dominant parts rule. It is workable for 49% of populace to miss out just due to the 2% contrast. However in the event that rights are solidified completely secured by means of sanctions, even minorities can get away from such oppression. Sadly, chose authorities can not constantly complete mirror the craving of the whole populace. They are, best case scenario fragmented projection if not taking into account unique intrigue or just the mass for the framework favors the greater parts, and once tied vote happens. The choice will lie exclusively on people with great influence. For barely any people to be capable settle on choice that impact a country, such force can be alluring if not rewarding, for there is thought process and it isn't difficult to envision such debasement occurring. When a legislator is done serveing the voter however himself, without appropriate check and equalization for the legislature to self right such error. It is to picture minorities right and opportunity being relinquished for the ruined authority to remain in power. The key all depends on the adequacy of said country’s lawful framework, if an administration official have the ability to adjust laws, removing rights and opportunity however he sees fit. The opportunity can not be guaranteed. However, with an appropriate procedural reasonable administrative framework, the inbuilt checks and parity will stop said debased authority violating his position. The appointive framework will kick in which authority will be supplanted in the event that they don't convey what is normal off them. With a strong sanction of rights, even minority’s intrinsic rights and opportunity can be secured against dominant parts for the natural rights ensure every one of us and permit us to keep up the poise we as a whole have. Opportunity is the idea that borderlines upon the condition wherein individual carry on with their life accord to their through and through freedom. For they settle on their own decisions without confronting crippling condition nor the weight of basically satisfying the fundamental necessities of life. We pick how we present ourselves to the world and how we impart our thought and musings. We settle on the best way to carry on with our life, from our objective to our methods for accomplishing said objectives. However these appropriate intrinsic right are in actuality delicate and defenseless. The idea of government force rules and guideline with our day by day life. Our opportunity is simply contingent, for we can just exercise our privilege and opportunity to a limited degree. As matter of actuality, our privilege and opportunity can be removed by a similar law that secure our privileges and opportunity. In any case, that is reality of the real world, opportunity without bound is outlandish. The genuineness of reality force limitation, shortage of response and mortality of men. Development directs rules from discipline of wrongdoings to disgrace and blame through profound quality. In this manner government, a type of rule, can not genuinely guarantee opportunity for its restrictive and with limits. Men has long acknowledge such impediment, yet we despite everything longs for such thought for we are driven by our through and through freedom and we look for make such framework for we are shielded from every others as well as ourselves’ own encroachment of rights and opportunity. Majority rule government is as yet our best endeavor at this unreasonable dream, the methodology is basic, for an arrangement of law made by individuals for individuals. We endeavor to successfully oversee ourselves and keep our privilege and opportunity. It is justifiable to treat the inquiry â€Å"does majority rules system guarantees opportunity ? † in a bifurcate way. It is anything but difficult to express the way that vote based system is basically crowd leads therefore two wolves can cast a ballot having the sheep for supper against the one solitary sheep’s protest. However it appears to be senseless to arrange an entire country’s populace into a predator/prey relationship, also having a sound lawful framework where natural privileges of people are ensured can for sure forestall the two wolves picking on the sheep, minorities can in any case be adequately secured by law if the sanction of rights permits. Further more, opportunity must be secure by means of appropriate arrangement of law that ensure human right and opportunity, kinds of government ought not be the choosing matter for guaranteeing opportunity. As the above sections have appeared, vote based system either guarantee nor deny opportunity, while there is no evident opportunity under any type of government for by meaning of government, limitation and restrictions are naturely forced upon people. I despite everything consider restricted contingent opportunity desirable over none for my natural right are ensured even against the oppression of dominant parts for this rights are basic. While vote based system can permit favor toward the larger parts and authority in position of intensity, with legitimate checks and force built up inside the legislature, such issue can act naturally revised. Be that as it may, without the legitimate safenet, minorities can undoubtedly been traded up by politician’s motivation and relinquished to the oppression of larger parts. As a celebrating suspected, if no type of government can accomplish genuine opportunity, what is the eventual fate of majority rule government with our general public?

Sunday, July 19, 2020

The Perfect Books and Comics for Comic Con Lovers

The Perfect Books and Comics for Comic Con Lovers Last fall, I went to my first Comic Con, New York Comic Con, and needless to say, it did not disappoint. I cosplayed as Jessica Jones (also my first time cosplaying) and loved it. It’s hard to describe, but the minute I set foot in the con, the atmosphere was like none other I’d ever been part of before. I met a ton of great people, struck up dozens of fun conversations, and had a hell of a good time. I felt completely at ease there, wanted to see everything I possibly could, and my passion for comics was fueled a million times over. I’ve been planning this year’s cosplay and looking forward to this year’s Con ever since. I’ve even been planning my son’s cosplay for this year, since I’ve decided to bring him on Family Day. I’d love to do Comic Cons more often, but being a single parent to a toddler does not exactly lend itself to travel around the country to various cons (nor does my wallet). So in the meantime, I have to content myself with reading comics and books that remind me of cons/the spirit of cons. Here are my favorites. Dark Horse Anthologies Dark Horse has put out several anthologies that I really love about geekdom and cons: The Secret Loves of Geek Girls, The Secret Loves of Geeks, and the newest one, Pros and (Comic) Cons. What I love about these is the mix of short essays and stories, along with comics and illustrated stories, and the variety of voices and experiences. These collections exemplify the different ways we come to fandoms and comics, and the wide range of interests that are across the fandoms. The two Secret Loves books focus on stories about love, sex, and dating (from a variety of religious and cultural backgrounds, as well as sexualities) with a distinctly nerdy flair, whereas the Comic Con one, which was recently published, is all about the world of comic cons. Contributors to these books include Marguerite Bennett, Noelle Stevenson, Marjorie Liu, Gabby Rivera, Valentine DeLandro, Sina Grace, Brian Bendis, Margaret Atwood, and more. I often reread these anytime I need a shot of geekiness, and I’d say these are easily some of my favorite books. Blackbird, Volume 1 by Sam Humphries, Jen Bartel, Paul Reinwand, Triona Farrell, Jodi Wynne, Dylan Todd, and Jim Gibbons I cannot say enough about this comic. I read most of the individual issues online (which I never do, but Bartel’s art was too beautiful to miss), and I knew I had to get a hard copy when the trade came out. I love the storyline of this comic and the relationships between the characters as well as the magical element of it (something different for me, since I usually go for superheroes), but for me, it’s the art that really shines. Bartel is one of my favorite illustrators and I could stare at this all day. Sometimes I flounder with comics, and this was just what I needed to get back into them after some time away. Queens of Geek by Jen Wilde First, I love this book’s cover. But if you’re going to judge the book by its cover, it definitely lives up to it. This YA novel is a fun story about friends and two different love stories, all set with a backdrop of a convention. Charlie, Taylor, and Jamie are at SupaCon: Charlie is a vlogger/actress promoting her movie who also has a crush on Alyssa, a fellow actress; and Taylor, who is neurodivergent, has a crush on her friend Jamie, who may or may not be aware of it. I love this book because it doesn’t resort to teen romance stereotypes and the geeky pop culture references are stellar. Romance books aren’t generally my thing, but at its heart, this book is about the relationships that come out of fandomsâ€"including our own self-discovery. The Princess and the Fangirl: A Geekerella Fairy Tale by Ashley Poston Poston also wrote the novel Geekerella, but you don’t have to read that to enjoy this one. Imogen is a die-hard fan of Starfield and wants her favorite character, Amara, not to be killed off. Jessica, who plays Amara, hates the show and the fandom, and doesn’t care if she’s killed off. When Imogen is mistaken for Jessica at ExcelsiCon, a whole slew of events is set into placeâ€"which is further complicated when the script for the next Starfield movie is leaked. This is another fun story complete with geeky fandom details and well-developed characters. While these arent a substitute for cons, they do give me that shot of geekiness and fandom I look forward to. Sign up to The Stack to receive  Book Riot Comic's best posts, picked for you.

Thursday, May 21, 2020

Environmental Movements in the United States Essay

The United States has earned the reputation of a rebellious country since its birth in the revolution against Britain. Over the course of history, Americans have repeatedly confronted oppression, both foreign and national, through various wars and rights movements. Unfortunately, when it comes to environmental issues the average American has grown increasingly complacent. With a renewed urgency, government is working to combat global warming, but lacks the necessary social backing. This social support could be supplied through a new environmental movement that differs from past efforts. Throughout American history there have been three categories of environmental movements: preservation, conservation, and modern reform, all of which have†¦show more content†¦In the course of his lifetime, he was able to â€Å"champion protection of the Petrified Forest and the Grand Canyon in Arizona†¦Yosemite Valley as a national park in 1890, as well as for General Grant and Sequoia national parks† (â€Å"John Muir (1838-1914)†). Muir’s collaboration with President Theodore Roosevelt not only helped to make these national parks existent, but also developed into part of the â€Å"rational use† philosophy that guided environmental policy of the conservation era. The conservation movement coincided with the progressive political era of the late 1800s and early 1900s. Significant figures of this time were George Perkins Marsh and Gifford Pinchot, both who played predominant roles in shaping the rational use policy by calling for simultaneous protection of natural resources and ability to use them for economic purposes. Marsh, an intellectual Vermont-native, wrote on the vital interconnection between humans and nature, calling for a taming or â€Å"command of nature,† believing it was â€Å"important to weigh results and act accordingly† (â€Å"George Perkins Marsh: Renaissance Vermonter†). As a professional forester, Pinchot held similar environmental values, boldly declaring â€Å"the object of our forest policy is not to preserve the forests because they are refuges for the wild creatures of the wilderness, but the making of prosperous homes†¦Use must be the test by which the forester tries himself† (Bailey,Show MoreRelated Rachel Carson’s Silent Spring and the Beginning of the Environmental Movement in the United States2916 Words   |  12 PagesRachel Carson’s Silent Spring and the Beginning of the Environmental Movement in the United States When Rachel Carsons Silent Spring was published in 1962, it generated a storm of controversy over the use of chemical pesticides. Miss Carsons intent in writing Silent Spring was to warn the public of the dangers associated with pesticide use. Throughout her book are numerous case studies documenting the harmful effects that chemical pesticides have had on the environment. Along with these factsRead MoreEnvironmental Justice and Toxic Racism900 Words   |  4 PagesEnvironmental Justice and Toxic Racism Encouraged by diverse foundations from across the globe, The Environmental Justice movement has become one of the most important topics in the media. Europeans have used Marxist philosophy on class laddering, while non-Western countries required its encouragement in the criticism of colonialism. In the United States, The Civil Rights Movement was its forerunner. The notion of â€Å"Environmental Justice†, nevertheless, has its genesis in the resistance of blackRead MoreResearch Proposal On Environmental Racism And Environmental Justice Essay1172 Words   |  5 PagesPhil 1404: Environmental Racism and Environmental Justice May 30, 2016 Andy Stanford (Instructor) This will be my paper research proposal on behave of the unit 8 Learning assignment as per requested; The Brief summary of my topic will be An environmental Justice / Environmental RacismRead MoreEnvironmental Issues Of Environmental Justice1746 Words   |  7 PagesEnvironmental justice is a term coined in the United States that usually deals with two different things. One is the fair treatment and meaningful involvement of all people regardless of race, color, national origin, or income with respect to the development, implementation, and enforcement of environmental laws, regulations, and policies. The other is a mixed body of social science literature pertaining to anything from environmental laws to political ecology. Primarily based around the conceptRead MoreThe Environmental Justice Movement Is The Confluence Of Three Of America s Greatest Challenges1080 Words   |  5 PagesPeople of Color Environmental Leadership Summit once said that the â€Å"The environmental justice movement is the confluence of three of America’s greatest challenges: the struggle against racism and poverty; the effort to preserve and improve the environment; and the compelling need to shift social institutions from class division and environmental depletion to social unity and global sustainability.† (pg.1) â€Å"Environmental Justice is a grassroots movement that deals with environmental burdens and theirRead MoreJohn Muir and the Environmental Conservation Movement Essay1248 Words   |  5 Pagesconservation movement of the nineteenth and early twentieth centuries and the environmental movement which came about after 1950 had symbolic and ideological relationships, but were quite different in their social roots and objectives. A clear point is that especially in the beginning, only the elite, wealthy class, had time left to think and enjoy nature and joined the environmental movement organizations. It was born out a movement of amateurs. The organizations of the environmental movement viewedRead More Education and Awareness Will Promote Environmental Justice Essay example1498 Words   |  6 PagesEducation and Awareness Will Promote Environmental Justice The goals of this environmental justice conference are stated simply: firstly, to explore whether racial minorities and the poor are being environmentally victimized, and secondly, to evaluate public policies that promote environmental fairness. Each speaker provided insight and information from their respective area of expertise. Led by keynote speaker Dr. Bunyan Bryant, they drew upon the realms of academic investigation, governmentRead MorePresident Roosevelts National Parks And Preservation Movement1705 Words   |  7 Pagessubsequently, Roosevelt was sworn into the presidency, along with his progressive views. Although this was not the start of the conservation and preservation movements, extended from the late 19th through the early 20th century, it was a major step for the movement as Roosevelt had empathy for activists and nature. The combination of a movement and a president who was willing to move resulted in five national parks and 18 national monuments being established by the end of Roosevelt’s presidency. AfterRead MoreRacism and Social Injustice Essay1270 Words   |  6 PagesIn the United States and internationally, there is a multitude of indicators that the racial environment is changing. Environmental pollution and racism are connected in more ways than one. The world is unconsciously aware of environmental intolerances, yet continues to expose the poor and minorities to physical hazards. Furthermore, sociologist continue to study â€Å"whether racial disparities are largely a function of socioeconomic disparities or whether other factors associated with race are alsoRead MoreThe United States Environmental Protection Act1034 Words   |  5 PagesThe United States Environmental Protection Act (hereinafter referred to as EPA) defines environmental justice as ‘’the fair treatment and meaningful involvement of all people, regardless of race, colour, national origin or income with respect to the development, implementation and enforcement of environmental laws, regulations, and policies’’ (Bullard 2005, 4). Throughout the world, poor people and people of colour, who have the least political power and who are the most marginalized, are selectively

Wednesday, May 6, 2020

Revealing the Heart of Darkness in Apocalypse Now Essay

Revealing the Heart of Darkness in Apocalypse Now Often a novel filmed as a movie departs from the original story, sometimes for better, sometimes for worse. However, many great works of literature have inspired movies, and served as the basis for a great film, even though the film may approach the literature in a different way. Such is the case with Francis Ford Coppolas Apocalypse Now, which was inspired by Joseph Conrads Heart of Darkness. Coppola and the screenwriter, John Mileus, took a story written nearly eighty years earlier and used its basic theme of the inner darkness of man and the idea of the journey up a river into the unknown to tell a story about one of the darkest, most confusing chapters of American history:†¦show more content†¦Heart of Darkness deals with colonialism in Africa, and the main characters journey up the Congo River to meet a man named Kurtz, an employee of the company who is worshipped by the tribes. As the main character, Marlow, goes farther up the river, he goes further into the uncivilized world, further into a primitive world that he does not fully understand but that has consumed Kurtz. Coppola found in this story a parallel with Vietnam, a descent into a primitive world where American ideas did not always apply and the reason for being there was not always what it seemed. Seymour Chatman, in his article Two and a Half Film Versions of Heart of Darkness, comments that Cop pola saw in Conrads novella a text open enough to convey the dangers to civic society posed by a brutal, far-off war fought for the crassest economic interests (215). In Heart of Darkness, the English were in Africa to exploit the ivory and other raw materials they could acquire, but they also said they were there to civilize the natives. In Apocalypse Now, the Americans soldiers are not quite sure why they are there and they simply want to get home. 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In fact, in the opening scene, Martin SheenRead MoreThe Death Of The Highway1735 Words   |  7 Pagesulcer. I was downing antacids like they were candy. There was a small measure of relief when I realized the zombie apocalypse was here to stay. In this new world, I was no longer in debt. I could finally sleep, to a small degree. Best of all, my reflux vanished. The human condition was turned back to the time of the hunters and gatherers. No more working for a living. We now scavenged and relied on our resourcefulness as a means to survive. In some odd way, I found that I was better suitedRead MoreThe Nature Of The African Landscape10552 Words   |  43 PagesThe Landscape: In this section, I seek to investigate how the nature of the African landscape has been depicted in Heart of Darkness. Questions such as 1.) How the Orientalist others the foreign landscape 2.) What is the psychological influence of the African landscape on the European colonisers? 3.) Does the psychological influenceon the Whites similar to that of the Blacks? 4.) And, what are the consequences of that psychological influence on the White invaders and the natives? These argumentsRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesbetween industrialized Europe and North America and the developing world, as well as the contrasts in urban design and living conditions between different sorts of political regimes— communist, capitalist, colonial, and fascist. Particularly revealing are Spodek’s discussions of the influence of prominent urban planners and architects— including Le Corbusier and the Chicago School—urban preservation and the city as the locus of global cultural development, and the ways in which slums and shantyRead MoreProject Mgmt296381 Words   |  1186 PagesProject Management Body of Knowledge (2008). †¢ Revised Chapter 14 to include project retrospectives. Chapters 2, 4, 6, 7, and 12, have been updated. †¢ New student exercises and cases have been added to most chapters. †¢ Answers to selected exercises are now available in Appendix 1 †¢ A third major computer exercise has been added to the Appendix 2; †¢ The â€Å"Snapshot from Practice† boxes feature a number of new examples of project management in action as well as new research highlights that continue to promote

“the Catcher in the Rye Expository Essay” Free Essays

â€Å"The catcher in the rye expository essay† The catcher in the rye is a book I have read and really enjoyed because of the plot and the characters in the novel. â€Å"I always call it the catcher of the rye of the new generation. † (www. We will write a custom essay sample on â€Å"the Catcher in the Rye Expository Essay† or any similar topic only for you Order Now Thinkexist. comJessica sharzer) the novel takes place in New York. This narrativeis really enjoyable and fun to read. This novel deals with a lot of issues and this is the reason I enjoyed this innovative story. The story takes place in New York City and this is one of the many reasons why I like this novel. The story was also written in a narrative format because of the way the main character: Holden Coldenfield. Holden narrates throughout the entire narrative because he is the narrator. He has been kicked out of eight different schools due to the way he acts in class and towards his peers. He also smokes to keep his stress down because of the way he acts. Every single person who knows of Holden would not like or even care for him. The only person who cared for him is his little sister. The family does not know he was kicked out of his new school Yancy academy. Holden cares for his little sister Phoebe Caulfield. Holden also stays at a hotel for a couple of nights after being kicked of his poised school Yancy academy. He tries to act like an adult to show he is not afraid even though he is sixteen. When Holden couldn’t afford to stay at the hotel anymore he decided to stay with a teacher who tries to molest him while he sleeps and Holden then decides to leave the teachers house without calling the police. While he is walking he happens upon a bar and decides to walk in even though he is sixteen but he has a fake driver’s license and he sees a girl dancing by herself and so he decides to ask her out and it does not end well for him. Holden decides to leave New York for another city because he knows that his family will send him to another prep school. His family might start to miss him since he was their only son and they took him for granted. Before leaving he finds his sister while she is on a field trip in central park and takes her to a merry go round before leaving. Since Holden really cares for Phoebe he explains to her that he is leaving and won’t be coming back and he tells her that he loves her. He also tells Phoebe the dream he had explaining him being a catcher in the rye and how he was catching little kids as they ran off a cliff. After he is done telling her this she asks him if she could go with him when he leaves New York. Finally, the catcher in the rye is a novel that I have read and enjoyed because of the characters and the plot in the novel. â€Å"I will always call it the catcher in the rye of the new generation. †(Jessica sharzer) How to cite â€Å"the Catcher in the Rye Expository Essay†, Essays

Sunday, April 26, 2020

Leveraging the P.S. - Why Postscripts are Important

LEVERAGING THE P.S. WHY POSTSCRIPTS ARE IMPORTANT Ive been working on a direct mail marketing letter and wanted to share a little pearl of wisdom with everyone: how and why the P.S. or postscripts line is so important. Research shows that almost 80 percent of people will open a letter, scan the return address to see who sent it, then skip straight down to the postscript. (It’s so true too – try it yourself!) So that means that your P.S. is both your first and last opportunity to get through to your reader – it’s the one line that’s going to get read the most thoroughly. So, what should you include in your postscript? I happen to have a few ideas in mind†¦ †¢ DON’T include any new information in the postscript. The body of your letter should get straight to the point, including all benefits and features. If a piece of information isn’t in the letter, don’t include it in the postscript – that’s confusing to the reader, and just bad writing. One exception: you CAN introduce a good teaser like a special offer in your postscript to get people to act immediately. †¢ DON’T write a paragraph. Postscripts are short, so keep it down to a sentence or two. †¢ DO summarize your sales message, or drive it home. Remind the reader of what you’re offering – and make it punchy: give people a timeline, or create a sense of urgency with phrases like â€Å"Limited time offer† or â€Å"One week only.† †¢ DO repeat your key benefits, but briefly. Are you saving people money? Why should they give you their money? Any key benefits in the postscript should reinforce the message in the body of your letter. †¢ DO give contact information and encourage people to learn more about your product or service. †¢ DO have a call to action. Use action verbs that spur people to pick up the phone, buy your product, log on for more information, etc. †¢ DO make sure that you’re effectively targeting your audience in the postscript and providing relevant information. †¢ DO keep it personal and conversational. This should be done throughout the body of your sales letter, but especially in the postscript, since 4 out of 5 recipients will be reading it first. Save those five-dollar words for someone else. Let’s look at a few good postscripts: P.S. – Remember, due to space constraints, you must reserve your seat at the Annual Charity Luncheon by Thursday, March 21st. For reservations, call 123-456-6543 or log onto our website, www.charitylunch.com. P.S. – Our widgets are proven to help shave at least 10 percent off your total electric bill. We’re so confident in our widgets that we’re extending a special offer, until July 3rd. Call 974-213-6809 to order your widget and receive an extra widget free of charge. Most professionals would agree that a sales letter isn’t complete without a postscript. Those two little letters carry a lot of weight, and can mean the difference between a new sale or your hard work down the drain. There are a million variations on writing good postscripts, just remember a few of the rules above: keep postscripts short, benefit-oriented, and compelling.