Monday, September 30, 2019

Rutgers

Talent Search Rutgers Essay Visiting Rutgers university on November 5th, 2013 was definitely a great experience as well as an eye opener for me. From touring the dfferent campus, getting an inside look in one of the Residence Halls and actually sitting and eating lunch In a setting filled with actual college students, the experience was surreal. Vlsltlng Rutgers motivated me to seek better for myself so that hopefully I can attend there or somewhere like it. With that said, there are many factors that come In to play hen considering me being able to go to Rutgers University.What can I study? One of the best things about Rutgers Is that It offers over a hundred different majors, and holds thousands of courses. When I get Into college I would Ilke to study Sports Management with a minor In Marketing. Luckily, Rutgers does offer a Bachelors degree In sports Management and Instead of minoring In Marketing: I could make it a major as well and be a â€Å"double major†. An opportunit y like that is breath taking and definitely caught my attention.Although Rutgers doesnt ffer my major beyond a bachelor's degree, like masters or doctorates, Rutgers is an accredited university so another college with a Sports Management master's program would greatly accept my bachelor's degree from Rutgers. Is Rutgers worth the cost? With such large and diverse campuses, Rutgers is a bit pricey. Although paying to attend may be very expensive, to me it's a risk worth taking. Rutgers diversity along with its academic profile suggests that it is one of the top tier colleges across the nation.Also, Rutgers has so much more to offer than just cademics. With 400 student groups, Division 1 athletic programs, and the state's most extensive network of research labs, RIJ definitely sets the bar very high. Hopefully with a helping hand from Financial Aid, Rutgers cost will be a little less expensive so that I can cover all costs. Can I get in? That's the million dollar question. Based on th e different requirements and things that come in to play when the office of admissions chose who they would like to see at their school, I think I have a fair shot.With my SAT cores and my personal statement, hopefully I stand out in a way that would help me get accepted. Rutgers university is definitely a great choice for me personally. Although It has been on my college list, the tour definitely assured Its position. With Just a few hours' worth of being there I could only Imagine what It would be like to be there full time. Hopefully, Rutgers university Is In my future! Rutgers By hochoyt Visiting Rutgers University on November 5th, 2013 was definitely a great experience as well as an eye opener for me.From touring the different campus, unch in a setting filled with actual college students, the experience was surreal. Visiting Rutgers motivated me to seek better for myself so that hopefully I can attend there or somewhere like it. With that said, there are many factors that come in to play What can I study? One of the best things about Rutgers is that it offers over a hundred different majors, and holds thousands of courses. When I get into college I would like to study Sports Management with a minor in Marketing. Luckily, Rutgers does offer a Bachelor's degree in Sports Management and instead of minoring inMarketing; I could make it a major as well and be a â€Å"double major†. An opportunity like that is breath taking and definitely caught my attention. Although Rutgers doesn't top tier colleges across the nation. Also, Rutgers has so much more to offer than Just Rutgers University is definitely a great choice for me personally. Although it has been on my college list, the tour definitely assured its position. With Just a few hours' worth of being there I could only imagine what it would be like to be there full time. Hopefully, Rutgers University is in my future!

Sunday, September 29, 2019

Tk Max Facts

TK Maxx TK Maxx is a relatively new arrival in the UK. Their parent company TJ Maxx have been operating in the United States since 1976 and the first UK store was opened in 1994. The company was renamed TK Maxx in the UK in order to avoid confusion with TJ Hughes. Its business model is that of an â€Å"off-price† department store, which means that it will buy excess stock from major department stores and other sources and sell it at discounted prices.Naturally TK Maxx can also benefit from the global buying power of their US parent company. The value clothing market has grown strongly in recent years and companies like TK Maxx, Primark and Matalan have all seen substantial growth in recent years. Some commentators feel that as discounters, they are equally well placed to take advantage of any reduction in consumer spending which may result from measures taken by the incoming government to reduce the budget deficit.They stock a wide range of designer brands at discount prices a nd their products appeal mainly to buyers in the 18-35 age group. Even so, some feel that the company has moved a little way upmarket to try and challenge some more traditional retailers such as NEXT, and many stores have been refurbished while some much larger ones have opened in a department store format. In addition, six Littlewoods stores were acquired in 2004. The rise of TK Maxx in the UK has not however been without problems.Hackers stole information of approximately 45 million payment cards from used by customers in the UK, United States, Puerto Rico and Ireland. The hacking started in 2005 and data on transactions conducted between 2002 and 2005 was accessed. The effect of this theft on UK customer has at least been mitigated by the introduction of chip and pin technology. In addition TK Maxx was blocked from moving into a store vacated by Zavvi in the Regent Street area of London.The reason was apparently that the owners of the property felt that the area was inappropriate for the TK Maxx brand. However, generally speaking TK Maxx has been a success story in the UK and a further sales channel was introduced in 2009 with the introduction of online shopping.Selected financial Information 31/01/1031/01/200931/01/200831/01/200731/01/2006 Turnover 1,194,3121,122,1971,028,248945,311788,447 Profit before tax78,29348,87836,40535,72223,786 ROCE25. 5819. 8817. 3619. 8412. 77 Employees 13,37913,27713,23512,71911,127

Saturday, September 28, 2019

Interpersonal Relationship Analysis Assignment Research Paper

Interpersonal Relationship Analysis Assignment - Research Paper Example , 2013, p. 1). Another definition of interpersonal relationship is: â€Å"an association between two or more people that may range from fleeting to enduring. This association may be based on inference, love, solidarity, regular business interactions, or some other type of social commitment† (Tangient LLC, 2013, par. 1). The objective of the current discourse is to analyze one of my interpersonal relationships using concepts and theoretical frameworks discussed during the course. I would therefore be analyzing the relationship between family members, specifically among parents and siblings. As such, this aim would be achieved through addressing and responding to the following questions, as itemized below: 1. The variables that apply to why we form relationships (attraction, similarity, difference, proximity, etc.). How did these variables function in the beginning of your relationship? How do these variables function now that you have a more established relationship? The variab les that clearly apply in forming the relationship among parents and siblings are: for the fulfillment of basic needs (food, clothing and shelter), including emotional, spiritual, and security needs. As a child, I have already recognized the importance of holistic support provided by my parents; as well as the endearing company of my siblings. I realized that the establishment and continued sustaining of a smooth and strong interpersonal relationship among my parents and among my other siblings would be instrumental in maintaining a happy family. Therefore, although there has been some ups and downs in terms of misunderstandings in communication and minor conflicts that ensue among members (even among my parents and me), I have realized through time that these could be resolved and that family members are those whose bonds would be sustained and preserved despite encountering different problems and challenges. As such, weathering various difficulties and adversities as a family actu ally made our interpersonal relationships stronger. 2. Application of two course theories/concepts to the relationship depending on the type: friendship, family or romantic. To assist in developing, maintaining and sustaining strong interpersonal relationships among family members, the following theories were aptly recognized and applied: the attachment/affiliation theory; as well as the confirming and valuing relationship theory. The attachment/affiliation theory has been described as explaining â€Å"infant behavior towards their attachment figure, during separation and reunion times. It is believed that attachment behaviors formed in infancy will help shape the attachment relationships people have as adults† (Lee, 2003, par. 1). I have therefore manifested and established a stronger bond with my mother, due to her comprehensive support accorded me: physically, emotionally, mentally, psychologically, and even spiritually. As emphasized, â€Å"the mother automatically has s ome kind of bond to the child because she carried it for 9 months, but early contact is important in forming strong bonds between them† (Lee, 2003, par. 5). Thus, through consistent caring, guidance in academic performance, as well as in addressing various problems during my childhood up to adolescent development, I have recognized a stronger attachment to my mother. In addition, I also have shown stronger affiliation with my sibling of similar gender. Especially durign adolescent years, greater need was recognized to be formed with other peers

Friday, September 27, 2019

European Union Law Essay Example | Topics and Well Written Essays - 750 words

European Union Law - Essay Example The condition that needed to be satisfied for direct effect were also discussed which were that the provision must be clear and precise; it must be unconditional; and its operations must not be dependent upon further action by national or EC authorities. However, these requirements have been done away with by virtue of expiry of time and action by state. Direct effect in respect of Van Gend was allowed in respect of vertical relationship. The question of direct effect of Directive having direct effect was problematic as Directives were designed so as to be implemented and brought into effect by member states within a stipulated period of time. Thus it had been thought Directive could not have direct effect as the condition in Van Gend of further implementing measures could not be satisfied. In Case 41/74 Van Duyn Home Office , the court held that a directive could be relied upon an individual, even though it had not been introduced by the national law. Thus where the Member State is at fault, by failing to transpose the Directive in national law or has done so inaccurately, the individual is allowed to claim against the state the rights which would have been provided, had the Directive been (correctly) implemented. This has been carefully thought of, as allowing vertical effect is appropriate because it is the fault of the Member State which has failed to implement the measure and not the fault of any individua.l {Case 152/84 Marshall v. Southampton & Southwest Hampshire Area Health Authority (Teaching)} . This rule had been criticized for inequality, as an action could only be brought against the state. (Advocate General’s opinion in Case C—91/92 Faccini Dori v. Recreb srl) however the same has not been followed by the Courts and the Courts have confirmed that the Directives can have direct effect in vertical situation between an individual and the state, moreover ECJ has extended the principle of Direct effect by al lowing incidental horizontal direct effect to directives in a triangular situation as in case 194/94 CIA Security International V Signalson , case 441/93 Panagis Pafitis and Unilever Italia V Central Food SpA In light of the question the answer is straightforward and clear that the Directive 2000/78 may not of itself impose obligations on an individual and hence cannot have horizontal direct effect and therefore not be used by Alex, the justification for this provided by the Courts and takes its roots from the Art 189 of the EEC Treaty the binding nature of a directive, which constitutes the basis for the possibility of relying on the directive before a national court, exists only in relation to â€Å"each Member State to which it is addressed†. It follows that a directive may not of itself impose obligations on an individual and that a provision of a directive may not be relied upon as such against such a person’. However, an action against the member state may be bro ught. The action would state that Utopia has not implemented the Directive or has implemented it incorrectly, even after the expiry of the time limit that had been laid down and provided for by the directive and therefore the member state has breach its

Thursday, September 26, 2019

Memo Essay Example | Topics and Well Written Essays - 2000 words - 3

Memo - Essay Example Abuses of corporate e-mail in this manner should be reported to a manager and the IT department immediately. Computer crimes fall into many different categories. Some involve the use of computers to defraud, illegally access account information or to otherwise hack into a system to obtain corporate information which that person would normally not have access to. In this instance, activity would most likely occur in a remote location, away from our corporate office. If one of your security professionals does encounter an issue, for instance, an employee believes someone has used their computer or workstation to commit such an act, ask the employee to keep his or her hands off all computer and peripheral equipment. Contact our department immediately, so the employee’s account information can be deactivated. We may have to change username and password for e-mail and for customer databases, When marketing or account management employees are involved. There may be other You can suggest they work from another location or office. I would be more than happy to provide a laptop and equipment for temporary use. Remind the employee that their close out of current computer screen. Tell the employee to go with you now, no exceptions. This procedure should be followed for any type of suspicious computer crime that may be linked to an employee. equipment. Leave it for investigators and/or the IT department. All e-mail messages or printed documents that are suspicious in nature, ie: a list of employee private contact information, should be left intact in its current location. Do not attempt to move, copy I hope this helps you with the training of your team. Please keep in mind that most computer crimes leave little obvious evidence. However, when they involve an employee, fingerprints and access to e-mails or files may be necessary, so nothing should I would like to explain what social

Wednesday, September 25, 2019

Search Integration of Social Media Research Paper

Search Integration of Social Media - Research Paper Example In the wake of globalization, various firms need to embrace the cultural diversity by incorporating various major search languages in its marketing strategy thereby giving organizations a local appeal in its geographically dispersed market. This is one of the tools that Zarah seems to utilize with an immense command on the market size in the fashion industry. It is common to realize that social media requires customization in respect of the cultural differences prevalent in the world and this has been done by introducing the use of various languages that are tailored to meet the demands of people (Hoffman & Bateson, 2009). It is, therefore, a boost for the organization to act locally and think globally in respect of placing website adverts. It has adopted online sales that constitute the display of varieties that the customers simply click on and obtain all the required information then transact online. This is more convenient for many people due to the paradigm shift of socio-econom ic order of the society which keeps people busy most of the time. It has equally diversified the social networking sites thereby enhancing chances of reaching out to many clients of all age brackets around the world. To optimize the use of social media, Zarah has a very active Twitter, Facebook, google+, daily blogs and other accounts on which it is able to count on the number of likes and pins after posting pictures of its variety of products. The figures obtained in this process and the comments provide a basis for reorganizing its strategies on appropriate marketing mix. Zarah also utilizes the social media to take note of the global fashion trend by responding immediately through Twitter and its other social media sites and collecting feedback on desires and modifications preferable to the existing and potential customers (Hoffman & Bateson, 2009). This has the updating effect with attraction consequences to the potential customers who are prolific internet browsers.

Tuesday, September 24, 2019

Characteristics of the Movie The Shinning Essay Example | Topics and Well Written Essays - 750 words

Characteristics of the Movie The Shinning - Essay Example The plot of the movie is setting the family in a haunted hotel in winter and then introducing the evil theme. This creates the best recipe for a horror movie (King 32). This paper analyzes the mise-en-scene characteristics of the movie, with emphasis on the frame, composition and design and proxemic patterns. The Frame The opening frame for the movie begins with a tracking shot of the ocean with surrounding mountains. This is a sign of an isolated area to depict confined large spaces away from the city surrounded by nature. The music gets faster parallel with the tracking shot, and slows down as the pace of the tracking shot slows. This creates nervous and uneasy feeling for the audience. There is suddenly an aerial shot of a vehicle driving, an effective camera shot as it makes the vehicle look isolated and small. The movie frame produces some aspect of denotation as the vehicle continues travelling until it approaches a blue, cold, white and grey area with a visible mansion over th e mountains (King 134). The scope and grace of the rest of the shots is hypnotic, but there is a moment prior to a low fly-by pass of a yellow car where the shadow of the helicopter capturing the scene becomes clearly visible in the lower right corner of the shot. The shots of the movie are fully academy aperture, with compositions and design for 1.85:1 purposely for projection in the theatre. The screens were marked and masked off with the ratio of 1.85:1. The helicopter shadow is visible in about four or five frames towards the edge of the masking at the 1.85:1 ratio (King 213). Composition and Design The set design and composition of the movie is epic. The movie incorporates contrasting between warm and cool colors in peak moments, including some major turning points. Lower contrast composition often precedes the heightened shots, subsequently developing some form of contrast between the shots. The interior of the movie feels mundane, yet so evil. The most dramatic weight of the film is the Overlook Hotel. The producer seems to create a perfect fusion between the interior and exterior shots. The producer uses violent color contrasts to heighten the audience’s unease feeling. One such key moment is when Grady ushers Jack into the washroom and urges him unsubtly to help his family. This scene is so intense that the audience may not notice the surrounding. The washrooms are full of stark artificial light, in sharp contrast to the ballroom with the boozy gold and warm (King 289). The pure white floor and ceiling in the washrooms accentuate the scary crimson walls. The composition and design of the movie is best highlighted at the manager’s room where Jack goes through an interview. The office is a typical 1970s office, with salmon-colored walls full with framed pictures. The office is completely different from the evil-looking washroom and the supernatural ballroom. From the set design of the office scene, it is evident that the designer took insp iration from actual hotel rooms in the American society. It seems that the producer built anomalies deliberately into the layout of the hotel to confuse the spatial awareness of the audience (King 325). A quick analysis of the plan view may reveal the drawing of the architects. The layout makes no sense, with hotel rooms open and straight onto balconies and internal windows with external light, as well as abrupt ends of the corridors. Proxemic Pattern Of the four proxemic

Monday, September 23, 2019

Coca Cola Company and its Product Modifying Method Essay

Coca Cola Company and its Product Modifying Method - Essay Example Currently, Coca Cola is undergoing a series of transformations specifically in the production of its products with the aim of ensuring it meets the set standards provided by the FDA. The company is now looking into the details of most of its recipes in order to ensure that it produces beverages that are in line with the recommendations and regulations of FDA. Given that research findings opine caffeine as well as tannin mixtures with cancer related causes, people are taking a step forward towards doing away with products said to have such ingredients in their contents (59). Change of such consumer market has seen most companies head towards the verge of losing a large market base. However, in order to ensure continued profitability, Coca Cola which happens to be one of the world’s largest producer and distributor of beverage products resolve to come into terms with the FDA standards which require companies to observe health regulations and recommendations.On March 7, 2012, Coc a Cola Company asserted that its use of caramel coloring in preparing its drinks has always resolved to put into consideration the necessary requirements and thus is safe. Douglas Karas, FDA spokesperson stated that FDA is working round the clock and ensuring that companies like Coca Cola and Pepsi provide their consumers with quality beverages that pose no challenge to the users. According to Beverage Digest, one of the most active industry trackers, PepsiCo and Coca Cola hold the largest percentage.

Sunday, September 22, 2019

Novel using Frankenstein as an Example Essay Example for Free

Novel using Frankenstein as an Example Essay However the horror itself needs to be complimented with one of the most important part your gothic novel, this being some form of a supernatural event or otherwise inexplicable event. This could include ghosts or giants walking, or inanimate objects such as a suit of armour or painting as recognised in Castle of Otranto it fell crushing his limbs. In the case of Frankenstein it can be explained but it still a supernatural event. I had worked hard for nearly two years, for the sole purpose of infusing life into an inanimate body. , Shelley not only uses this as a main plot point to drive much of the issuing events, with in this case speaking in a sterile scientific manor, but also to shine light on some of the ethical issues of her time, mainly advancements in science and issues such as bring life back to inanimate tissues. It symbolises for her the fact that science could be taken to extremes, and the events after indicate this. These events are often preceded by a vision. You may want to use this before some form of death. In chapter 5 there are no real disturbing dream visions, a better example can be seen in other gothic novels, and I will used The Castle of Otranto, this includes the omen that That the castle and lordship of Otranto should pass from the present family, whenever the real owner should be grown too large to inhabit it. or any phenomenon that may be seen as a portent of coming events other than in some way or Victors dream of Elizabeth death. , an omen that it is soon to be his time to die while at every turn the women are put into distress and a epitomising the feel that all will happen in an almost omnipotent fashion will come to its end. This should be included into your novel in some shape or form to give it a more gothic feel overall and in many cases it relates to the supernatural events to come. Women should partake in two main forms to extenuate the gothic; firstly they should at some point during your novel be in some form of distress. It should contain an appeal to the pathos and sympathy of the reader, the female characters should face events that leave them fainting, terrified, screaming, or sobbing. A lonely, pensive, and oppressed heroine is often the central figure of a gothic novel, so her sufferings are even more pronounced and the focus of attention. This can be seen by the threat made to Elizabeths life through the dream in chapter 5. You could increase this more because the women are often abandoned, left alone (either on purpose or by accident), and have no protector at times. Elizabeth is left in Geneva alone with the monster (even if only in victors mind) wanting to hunt her down and kill her. You could use this to great effect and continue it to a degree that that the women should be threatened by or with the presence of a tyrannical male, this could range in your novel from a king, lord of the manor, father, or guardian, to demand that one or more of the female characters do something intolerable. The Monster howls in rage and utters the ominous words: I shall be with you on your wedding night. All the while it s rain outside with another choice to creating horror and suspense with metonym in the case referring to the darkness of the situation. Using threading tones and the fact that he shall implying that the wedding day will be in no way pleasant. The woman may be commanded to marry someone she does not love (it may even be the powerful male himself), or commit a crime. This bring about examples of the next gothic case in point with most of the book contain much overwrought and tense emotions which often are highly sentimental. This tool should be used to create various emotion ties with your protagonist and the reader, often in the case of gothic novels the sensation of impending doom and gloom, however it can also be used for exultant situations as well, as in Frankenstein chapter 5 with I had desired it with an ardour that far exceeded moderation; but now that I had finished, the beauty of the dream vanished, and breathless horror and disgust filled my heart. , Shelley uses specific language such as breathless horror to symbolise the overwrought sense of disgust he felt, filling his heart suggesting that it not only hurt his senses but was a major blow to his spirit. However all of this means very little if you fail to adhere to one element that must be true if you aim is to create a truly gothic novel and the is vocabulary and syntax of the gothic writing; this is of the utmost importance The constant use of the appropriate vocabulary to set creates the atmosphere of the gothic. This includes I took refuge in the courtyard belonging to the house which I inhabited; where I remained during the rest of the night, walking up and down in the greatest agitation, listening attentively, catching and fearing each sound as if it were to announce the approach of the demoniacal corpse to which I had so miserably given life. With settings and places more suited to the time such as a courtyard, however using less common words such as greatest agitation to denote more of a tone of authenticity and demonical corpse (never referring the victors creation as a human or even some form of humanoid) standing for deeper emotions than just a monster. However that is not all that it requires for gothic writing, include the way that questions are presented with infinite pains and care I had endeavoured to form? which could be translated as I had work hard to form. I recommend therefore that you must really acquaint yourself with the general genre if you have not already and I recommend both Frankenstein and The Castle of Otranto which both brilliant representations of not only language but the points that I have already mentioned. Finally I would sat that in order for you book to match that of Shelleys you may want to include some issues surrounding ethical issues at the time, and as an example think of the issues surrounding the other title of Shelleys novel being The Modern Prometheus this in the case of Frankenstein is the issues surrounding playing god. This brought about by greater scientific and medical advances in her time. You may use this to make your story to bring about a deeper meaning than that just of a ghost story. To conclude, I hope that the guidelines that I have provided will help you succeed in you overall goal of creating a true gothic novel. This can be easily achieved by following the simple process of metonymy of gloom, tragic females, tyrannical males, supernatural events, overwrought emotion and an ominous dream. It may seem like a daunting task however I will always offer more support and advice if you feel that you need it and I hope to read your novel and give my opinion on it, which I am sure will be great. Yours Sincerely Dr M. Yellehs   Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Saturday, September 21, 2019

Union Victory of the Civil War Essay Example for Free

Union Victory of the Civil War Essay Even before the Civil War actually started, the North had already enjoyed two distinct advantages over the South. Although it also benefited from some excellent strategic decisions as the war progressed, those two pre-war factors ultimately spelled defeat for the army of the secessionists from the south. The first of these advantages was the North’s edge in population. While the southern states only had a combined population of 9 million people (including their slaves), the population of the north was 22 million (including some emancipated slaves). That ratio of 2. 44:1 later proved decisive since the North possessed the capacity of raising and fielding more fighting men to sustain its war effort (Murphy, 2008). The second factor was the difference in their economic thrusts. Whereas the North concentrated on industry and commerce to boost its economy, the South relied on an agricultural economy. In other words, the North had industrial plants while the South could only boast of its farms. The superiority of the North’s economic development became apparent when the war dragged on. It was able to convert its factories to war materials production to support its army in the field while the South had to rely on its foreign trading partners for the replenishment of its war chest. Now, since the North had a stronger navy than the South, it was able to rule the seas and managed to organize an effective blockade, thereby preventing the South from procuring war supplies from other countries. The effect was a weakened southern army due to a depleted supply. These were the two primary reasons that gave rise to the observation that the South was doomed from the start (Murphy, 2008). Some observers believed that these advantages which the North enjoyed at the outset were initially offset by two factors which worked in favor of the South. The first was the fact that the Confederate Army was commanded by better military leaders. Before the Civil War broke out, majority of the finest and more senior commanders in the United States military came from the South. This was because of a southern culture which prized a military career for their men. Because of this culture, it had been customary for rich families to send their sons to the West Point Military Academy which was located in the North and start their career in the military. As soon as the secession was announced by the southern states, many of them resigned from their posts to serve with the Confederate Army. Some of these officers were Generals Robert E. Lee, Thomas â€Å"Stonewall† Jackson, Albert Sidney Johnston, James Longstreet, P. G. T. Beauregard, and Joseph E. Johnston. Most of them held more senior ranks in the United States Army compared to majority of the officers who remained with the Union Army of the North (EDSITEment, n. d. ). The second advantage of the South, according to observers, was the theater of operations and the character of the war itself. Since the Union Army invaded the South, the war was fought on southern territory. This means that the Confederate soldiers had the advantage of knowing the terrain better than the enemy who had to fight in unknown territory. It follows, therefore, that the soldiers of the Confederacy were more mobile and flexible. There was also the fact that for the Southerners, the war was defensive in character. War strategists believe that victory is easily achieved in a defensive war since the defenders have only to defend their ground and wear the invaders down. The North had the more difficult task of occupying the South and forcing them to surrender (EDSITEment, n. d. ). In addition, the Confederate soldiers were more passionate and more desperate for victory. They were defending their soil, their institutions, and most of all, their families. Someone said that When you believe that you are defending your wife and children from invaders, you care more about your cause than those who are simply being paid a wage to go fight for a cause that does not influence their lives as directly. This made a significant difference on the battlefield (Murphy, 2008). The soldiers of the Confederate Army, therefore, enjoyed a higher morale on top of their superiority as far as mastery of the topography of the areas where the war was fought was concerned. Unfortunately, these were not enough for them to win a protracted war. In fact their â€Å"home court† advantage was believed to have worked against them as the war progressed. For every successful thrust on the part of the Union soldiers which resulted to the capture of a piece of Southern territory, the adverse effect on the morale of Confederate soldiers had been substantial. This was particularly apparent when the Union Army succeeded in capturing an area situated between the Mississippi River and the Appalachian Mountains and when the Confederate Army was effectively cut off from their important industrial and agricultural resources as a result of successful campaigns waged by the Union Army in the central and western regions of Tennessee (EDSITEment, n. d. ). The South was likewise believed to have acted based on a false assumption which contributed greatly to their defeat. This false assumption was echoed by South Carolina Senator James Henry Hammond in 1858 when he said that the South was in such a valued station that no country would even think of declaring war against it. Specifically, he declared that â€Å"The world was so dependent on cotton that Southerners could coerce any foreign country into coming to their aid merely by threatening not to sell it† (EDSITEment, n. d. ). Indeed, if Great Britain, who was a major consumer of the South’s cotton, sided with the Confederacy, the war could have ended differently. The South was so confident in their hold of the world cotton market that when the blockade was declared by Abraham Lincoln, Jefferson Davis, who was then acting as President of the Confederacy, did not do anything about it. He was certain that when the countries in Europe would be starved of cotton, they would voluntarily send their navies to destroy the blockade set up by the North, declaring war against the Union in the process. Unfortunately, this was not what happened. Instead, the European countries merely turned to Egypt and India for their cotton requirements, dealing a hard blow to the economy of the South (Newton, Poulter, Simon, Symonds, and Woodworth, 2005). In the end, the great military commanders of the Confederate Army could not do anything with a depleted army and were forced to surrender. The destruction of the economy of the South proved to be the most decisive factor in the Civil War (Murphy, 2008). References EDSITEment. (n. d. ). On the Eve of War: North vs. South. Retrieved April 28, 2008 from http://edsitement. neh. gov/printable_lesson_plan. asp? id=745 Murphy, A. (2008). Strengths Weaknesses of the North and South During the Civil War. Retrieved April 28, 2008 from http://www. associatedcontent. com/article/532303/strengths_weaknesses_of_the_north and. html Newton, S. H. , Poulter, K. , Simon, J. Y. , Symonds, C. L. , and Woodworth, S. E. (2005).

Friday, September 20, 2019

Food Processing Industry Analysis

Food Processing Industry Analysis 1.0 Introduction A strategic management process like strategy analysis, strategy formulation, and strategy implementation are important for an organization. (Anthony H,2008) 2.0 Strategy Analysis Macro-environment can act as an analysis which provide early warning system for organizations to anticipate threats, opportunities, and develop appropriate responses (Ginter and Duncan,1990) in the discerning trends in general environment which may impact upon its industry and markets. Strategy analysis can make organization to focus on factors and conditions which influence a firms profitability within an industry and focus on predicting the dynamics of competitors actions, responses and intentions. (Anthony H,2008) This tool of analysis will discuss about PEST framework, Porters Five forces framework and SWOT analysis for BreadTalk in BreadTalk Group Ltd. 2.1.0 Analysis of food processing industry 2.1.1 PEST Analysis PEST analysis is a useful tool to help Breadtalk Group Ltd to help detect and monitor all weak signals to recognize the discontinuities or fractures to shape the environment. PEST refers to political, economic, social and technological. i) Political Factors The political factor encompasses all legal elements like legislation, taxation, deregulation philosophies, labour training and etc. (Anthony H,2008) All organization within the food processing industry are forced to innovate and cut costs to remain competitive to prevent new entrants as new entrants will enter the market with lower cost and more clearing understanding of consumer needs by offering more innovative products and services. Increasing globalization and trade barriers has created an opportunity and challenge to BreadTalk as BreadTalk can enter the market by emerging companies in political stable country to explore the new market especially in markets where bread could be luxury but at the same time BreadTalk will have to challenge with all type of sources to source for low cost high quality from world over. ii) Economic factors The strengthening of an economy will generally benefit industries but its effect will vary according to which factors are most affected. The economic factors include interest rate, disposable income, inflation, gross domestic product, unemployment rates, budget deficit and surplus, personal savings rate, business savings rates and exchange rates. (Anthony H,2008) The rise and fall of commodity and raw material and rise in fuel prices all over the world cause the rise of purchasing costs for BreadTalk and the extra cost has to pass over to consumers by increasing the prices of products. The credit crunch can impact BreadTalk as it might decrease the power of purchasing of consumer and BreadTalk may face competition from local small bread retailers who offer at more affordable prices though less delicious to cost conscious consumers. iii) Social factors Social factors include all cultural changes like social cultural within the environment or country and it would influence consumer spending patterns. Social cultural include traditions, lifestyles, values, attitudes, beliefs, tastes, and workforce diversity. (Anthony H,2008) BreadTalk forays into the markets of China and India and social factors come into understanding. Chinese and Indian customers have different culture in lifestyle, and they have different opinions and needs on the current products offered. iv) Technological factors No doubts that major changes taking place in the general environment that are impacting the competitive environment are technological. Technological factors include product innovation, applications of knowledge, new communication technologies and etc. The rapid rate of changes of technology has allowed new entrants to enter the market at a lower cost base. (Anthony H,2008) Modern processes and machinery with many communications devices now can now be used by BreadTalk to ensure the cost of labor and production are reduced and orders to process faster due to globalization and changes in technological factors. 2.1.2 Porters five forces framework The five forces of Porter are, threat of new entrants, bargaining power of buyers, Bargaining power of suppliers, threat of substitute product and intensity of rivalry Threat of new entrants The threat of new entrants is when new competitors decide to enter an industry and reduce profits being earned by incumbent firms and to decrease level of customers loyalty within the food processing industry. (Anthony H,2008) With BreadTalks product differentiation and high brand name recognition and customer loyalty, it will prevent new entrants to enter the market, so the threat of new entrants will be low. Bargaining power of buyers Buyers have the influence power for an industry to force down prices and offer higher quality as consumers purchase represents a sizable proportion of organizations overall sales. (Anthony H,2008) BreadTalk produced products that are potentially lower price for customers as they design its own products and have their own factories. BreadTalk enhance customer loyalty by enhancing existing customer and getting new customers by providing positive shopping experience through good customer services, so the buyer power is high. Bargaining power of suppliers Suppliers have the power of bear or apply in an industry by raising price or reducing the quality of products. (Anthony H,2008) The increase of supplier power is the mirror image of increase buyer power. BreadTalk uses a strategy of building greater loyalty and long-term relationships marketing with suppliers and retailers and then to result in improve performance in work and provide good service to customers. Threat of substitute products or services By having a products or services that meet similar needs will make customers switch to substitutes in response to a price increase on product. (Anthony H,2008) In Singapore, there are many substitutes for bread like hawker centers and restaurants like Delifrance and McDonalds are close substitutes in terms of pricing and perform the same function to sell food. Intensity of rivalry among firms in an industry When an organization exhibit a high level of rivalry, it will cause the industrys profits to reduce because of aggressive competition on price as when rivalry cut down on price, the other organizations will cut down price to sustain in their market positions. (Anthony H,2008) BreadTalk main competitors are Four Leaves, Prima Deli, Q-Bread, Sweet Secrets, Bengawan Solo, and so forth. BreadTalk is facing an intense rivalry competition from both small-scale production like small family-fun in the neighbourhood and large retailers like Sunshine and Gardenia which produce affordable products. Due to this intense competition, BreadTalk attempted to enter Chinas market for diversity purposes. SWOT analysis SWOT analysis refers to strength, weaknesses, opportunities, and threats. Strength and weaknesses refer to the BreadTalkss internal environment within the firms control while opportunities and threats refer to BreadTalks external environment which the firm has less control. Strength The BreadTalks concept is unique from the traditional bakeries in the market as BreadTalk has a wide menu of confectionery products like breads, buns, pastries and cakes which allows the menu change on daily basis to satisfy customers varied needs. BreadTalk will introduce new products every four months to cater customers changing taste.(competitive strengths,2009) Other than this, strategic locations is one of the competitive strength. BreadTalks retail outlets are mostly near the public transport systems like bus terminals, the Mass Rapid Transit Stations, and the Light Rail Transport stations.(competitive strengths,2009) Weaknesses There is very much reliant on Singapore with a small domestic market of five million and it is also underserved in the emerging economies of Asia, in result this might drag BreadTalks company performance in long term fairly saturated with little growth in local market. Although BreadTalk offers a wide range variety of products, it does not have halal certificate, so it is very hard and critical to penetrate into the Muslim market, Malaysia market and Indonesia markets. Opportunities BreadTalk oppose its main weakness by expanding and emerge its market in China, Vietnam and other Asian countries with its affordable, low-priced high volume breads. Other than this, the increase of popularity of online shopping has provided an opportunity to BreadTalk to lower expenses by expanding its business into the realm of virtual marketplace. Threats Existing bread related firms like Gardenia, Ya Kun and Sweettalk are also competing BreadTalk directly to offer bread with fillings and more variety of bread, this move will significantly effect on BreadTalks revenue of the sales of bread. If the health conscious alternative like Subway decides to sell low priced bread, BreadTalk will face a challenge. 2.2 Value Chain Analysis There are two analytical tools like Value Chain analysis and Benchmarking to asses whether BreadTalks costs are competitive with those of rivals as is a crucial part of company situation analysis. Value Chain analysis is more suitable for BreadTalk Group Ltd. A companys businesses are consists of all activities undertaken in producing, designing, marketing, delivering, and supporting its product and service which perform internally combine to form a value chain. Value chain analysis was devised by Porter (1985) which helps us to assess an organizations resources to determine its strengths and possible weaknesses. Value Chain contains two types of activities which are primary activities where most value for customers is created while support activities facilitate performance of the primary activities. For bakery goods maker like BreadTalk, its primary activities would be producing bread from raw material to semi finished products by the activities emulsifiers, enzymes, sourdoughs and yeasts, supply chain management, recipe development and testing, mixing and baking, packaging, sales and marketing and then distribution. For its support activities, it would be quality control, hu man resource management and then administration. Value Chain analysis has a few characteristic: To combine costs for all activities in a companys value chain to define the companys internal cost structure To compare a firms costs activity by the activity against costs of key rivals from raw materials purchase to and price paid by ultimate customer To pin point the source of cost advantage or disadvantage on its internal activities 3.0 Strategy Formulation Strategy formulation can be argued that it can constitute differential firm performance and allows BreadTalk to achieve sustainable competitive advantage and to accomplish their objectives and mission. An organization must be mindful of its ability before it can implement strategy during the strategy formulation stage. Business level and corporate level strategy will be discussed as BreadTalk Group Limited used these two strategies to improve the companys performance. Business Level Strategy Business level strategy can work as separating out and formulating a competitive strategy at the level of individual business unit and sometimes referred as strategic business unit (SBU) which focuses upon a particular market or markets for its products and services.(Anthony H,2008) Business unit is needed to devise a strategy to allow it compete successfully to the marketplace and contribute to corporate strategy. Business level strategy can be evaluated by using Porters generic competitive strategies as business strategy is always in pursuit of a sustainable competitive advantage.(Anthony H,2008) Porters seminal work on industry and competitor analysis (Porter 1980) argues that what will drives an organizations performance and differential firm performance and it is also referred as to the positioning of the firm within the industry to take advantage and the attractiveness or profitability of an industry is determined by his five forces framework. Generic Competitive Strategies Performing different activities or similar activities in different ways which will be recognized as being superior to its competitors can create a sustainable competitive advantage. Porter (1980) argues that competitive strategy develop a defendable position in an industry which enable the firm to deal effectively with the five competitive forces and generate superior return on investment for the firm. BreadTalk can achieve it by following these steps; first, BreadTalk can offer its products at a lower price than rivals but without sacrificing the quality of products. Second, BreadTalk can produce differentiated product with premium price for customers who perceive better value than from rival firms, third BreadTalk should choose which market segments to compete within. Porter (1980) developed three generic strategies to help organization to outperform rivals and position itself against the five forces within the industry which are Overall Cost Leadership Strategies, Differentiation Strategies and Focus Strategies. Overall Cost Leadership Strategies This strategy involves firm to be the lowest-cost producer within the industry and target its products and services at a broad market to outperform rivals within the industry as it charge lower prices and its lowest-cost-base can still earn superior profits where the rival simply cannot match. According to Porter, cost leadership strategy require organization to pursue aggressive construction of efficient-scale facilities, vigorous pursuit of cost reductions from experience, tight cost and overhead control, avoidance of marginal customer accounts, cost minimization in areas like research and developments, service, sales force and advertising. (Porter 1980, p.35) BreadTalk generate above-average profitability where intense competitions exist in Singapore. Its lower cost base allows BreadTalk to still earn returns after other higher cost direct main competitors like Gardenia, Four Leaves and my bread (CIMB research report,2009) to competed away their profit through rivalry. A low cost position allows BreadTalk to defend itself against buyers who can only price down to the next most efficient competitor. BreadTalk provide a hedge against any increases in their input prices when facing with the bargaining power of suppliers as BreadTalk is being a low-cost producer. BreadTalk is at advantageous position to compete prices to prevent the threat of entry and acts as barrier to entry. Differentiation Strategies Differentiation strategy means organization produce unique or different products or services at a broad market for consumers and it also acts as an opportunity to meet different customer needs. Customers willing to pay a premium price for unique products and services. The major benefit of this strategy is that rivals will find it difficult to imitate. Organization can differentiate their product offerings like design, brand image, market abilities, reliability, creativity, customer service and so on. BreadTalk different themselves from other bakeries with their open-concept design and space-age looking store facades which actually allowed customers to view the bakers while they are working and it also generated interest in customers of their products.(Unique Concept and Branding,2009) BreadTalk also offer wide range of baked products every four months to satisfy every customers. All the creative and innovative differentiation methods will set BreadTalk away apart from their competitor.(Wide Range of Products, 2009) Corporate level strategy Corporate level strategy can be defined as the scope of the industries and markets within which the organization competes in order to achieve its organizational purpose.(Anthony H,2008) The managers of business units have freedom of action to create their business level strategy with the knowledge of local markets, customers and competitors and show their business strategy ultimately to contribute to the corporate strategy. Corporate parenting exists when an organization is made up with multiple business units which those levels of management that are not part of customer-facing and profit run business within the multi-business organization.(Anthony H,2008) There are many strategies in corporate level strategies like Growth Strategies, related diversification, unrelated diversification and so forth. Growth Strategies Ansoft (1965) invented a matrix to analyze different strategic directions organizations can achieve and there are four strategies for organization to follow, market penetration, product development, market development, and diversification. i) Market penetration Market penetration will increase market share in existing markets by using existing products aiming to get new customers to maximize organizations profits. Organization will improve its products quality and level of service and add on with promotional spend before the firm will achieve market penetration. This strategy is relatively low risk as organization will use the existing resources and capacities to penetrate to the new market. (Anthony H,2008) In 2009, BreadTalk successfully penetrate new markets and also infiltrated in countries like Singapore, PRC, Hong Kong, Malaysia, Thailand with 119 outlets and 182 franchise outlets in Indonesia, Philippines, Kuwait, United Arab Emirates, Oman, Bahrain, India, Korea, PRC.(BreadTalk Financial Review 2009) ii) Market development Market development involves entering new markets with organizations existing products like targeting new market segments and new geographical areas. Certain social and cultural adjustments will be made to ensure the products will meet the needs of particular geographical market segments. (Anthony H,2008) BreadTalk increase their market share by penetrating their near existing market like Malaysia, Indonesia, China, Taiwan and India with their existing products. BreadTalk has good store locations in Chinas fast multiplying shopping malls which are easy to be found.(Daily Bread,2008) BreadTalk is trying to get halal certificate in order to fully develop its expansion in Malaysia and Indonesia. Other than this, BreadTalk had made some changes on its current existing baked products to fulfill the demand of china and India customer as they have different cultural beliefs and preferences in baked products Product development Product development will develop new products to sell in existing markets. A strategy of product development is necessary where organizations are faced with rapid changes in consumer markets and shorter product life-cycle. In food processing industries, organizations are forced to continually develop new products to keep competitors on the defensive and maintain and grow their market share. (Anthony H,2008) In bakery industries like BreadTalk, BreadTalk has to produce new products to maintain its position in the market to prevent its competitor to overtake it positions as customers will change to competitors products and services if BreadTalk never change its menu of serving. BreadTalk always produce with new baked products every four months to satisfy customer needs to sustain its position in the existing markets. The latest special was spring summer(fresh from oven,2009) Diversification Diversification can be defined as develop new products to serve new markets, in another word, organization that move away from its current products and markets to turn into new products and new markets to broaden its scope of activities are the steps of diversification for organizations. Broadening the scope of the organization can help to spread risk by reducing the reliance of any one market or product. (Anthony H,2008) Not only they offer convenient atypical of other typical bread stores, BreadTalk diversified their business by opening restaurants like Din Tai Fung targeting on family market as their priority market other than relying too much on the competition in the local food processing industries. BreadTalk diversify their operations in other countries like China to open a new market trying to dominate the new market and be dominant by importing the concept of smart food beverage retail and sells western-style baked goods.(Daily Bread,2008) BreadTalk now not only have Bakery business, they have diversified into Restaurant and Food Atria businesses. On 17 December 2007, BreadTalk Group Limited acquires and manages the franchise agreement with J.co Donuts coffee. 4.0 Strategy Implementation The best formulated strategy in the world would fail if the strategy is poorly implemented. In order to implement effective strategies, it requires organization to be sufficiently flexible in its organizational design and effectively communicated and properly resourced, the changes must be clearly understood and properly coordinated with stakeholders inside and outside the organization. Strategy implementation allocates resources for strategy-critical activities and establish strategy-supportive policies and to motivate people to pursue the 4.1 Management issues There are a lot of management issues in BreadTalk like annual objectives, policies, resources organizational structure, restructuring, rewards, resistance to change, natural environment, supportive culture, operations, and human resources to be implemented. BreadTalk has to manage conflicts in the management issues but not all conflict is always bad and no conflict may signal apathy. Conflicts can energize the opposing groups to action and also can help managers to identify problems. (Fred R. David, 2009) According to Chandlers (1962) strategy-structure relationship, he says when a new strategy is formulated, new administrative problems will emerge and cause the organizational performance to declines and then a new organizational structure will be established and finally organizational performance will improve and BreadTalk experienced this issue when they start implementing their formulated strategies. In order to let BreadTalk to be more effieciency, workers must be treated well in order for them to work willingly for the firm as employees are the greatest asset for company. Human resources strategic responsibilities are to assess staffing needs and costs, develop performance incentives, employee stock ownership plans, child care policies, work-life balance issues. (Fred R. David, 2009) By implementing all the extra benefits to workers, it will diverse workforce like improves corporate culture, improves employee morale, increases creativity, increases productivity, enables the organization to move into emerging markets, maximizes brand identity, leads to higher retention of employees, decreases complaints and litigation, decrease interpersonal conflict, reduces training costs and so forth. 4.2 Marketing strategies In a successful strategy implementation, organization will be in a good market and providing and experiencing well services and products and raise needed working capital. Marketing variable will affect success or failure of strategy implementation. Marketing issues like market segmentation and product positioning are centrally important to implementation. (Fred R. David, 2009) Marketing segmentation can be defined as company subdividing markets into smaller segments which can be reached more efficiently and effectively with products and services that match customers unique needs and buying habits while product positioning can be defined as the way of a product defined by customer on important attributes like the place of the product occupies in customers minds relative to compete products.(Kotler P, Armstrong G,2008) BreadTalk is facing problem of marketing segmentation around all its outlets around the world when implementing and formulating its corporate strategy level. 4.2.1 Marketing segmentation Marketing segmentation is linked to corporate level strategys growth strategy on market-development, product-development, market-penetration, and diversification. Market segmentation will directly affect the marketing mix variables like product, place, promotion and price. (Kotler P, Armstrong G,2008) Product Product means the combination of products and services offer by a company to their targeted markets. Product influence can affect on consumer behavior and it is important for the marketers to differentiate their products from competitors to create a perception to consumer that the product is worth purchasing.(J.Paul Peter and James H.Donnelly,2003) In order to sustain and maintain its strong brand name, BreadTalk has to offers more than 150 varieties of baked products, special occasions products and other services to provide more choices to customers and make its company to be different from its strong competitors like Gardenia in order to sustain in the market and success on its strategy formulation. Place Place means how the offer of product available to target consumers. Places of a product and services can influence on consumers buying power. A perfect location of a services or products should be in a convenient and strategic place to ensure consumers can find and buy them easily.(J.Paul Peter and James H.Donnelly,2003) In order to support to its strategy formulation and implement it, BreadTalk only open its outlet location near public transport systems like bus terminals, Mass Rapid Transit, and Light Rail Transport, departmental stores, supermarkets to attract potential customers and to mark down sales territories as having high customer traffic flow is crucial to Breadtalks success of retail outlets and avoid customers change their buying power to competitors offerings. Promotion Promotion means activities that communicate the merit of the product and persuade target customer to buy it. Promotions can influence consumers thoughts, emotions and experiences about purchasing and using the products.(J.Paul Peter and James H.Donnelly,2003) Every 4 months BreadTalk will offer special new baked products with promotion and for normal promotions with discounts for customers so that customers will not get bored and turn to alternative or competitors and inform consumers about products and services while creating favourable images and perceptions. Price Price is the amount charged on the products which need to be paid to obtain the products. The price of products and services often influence consumers whether to purchase them or not.(J.Paul Peter and James H.Donnelly,2003) BreadTalk has to offers affordable prices on their products even sometimes at loss to capture potential customers and capture the loyalty of existing customers as their local competitors are offering lower cost to compete with BreadTalk but at the same times, BreadTalk offers some offerings with higher prices but this will not deter customers to purchase as customer believe their products or services are higher quality or more prestigious . Market Segment Basis Organization must try different segmentation variables in alone and combinations to find the best way to view market structure and there are few major variables mostly used in segmenting consumer markets, the Geographic, Demographic, Psychographic and Behavioral. .(J.Paul Peter and James H.Donnelly,2003) Geographic Geographic can divide a market into different geographical units like region, country size, city size, density, climate and so forth. (J.Paul Peter and James H.Donnelly,2003) Although Singapores population is higher than Madium, singapores competitor is much higher and intense as it is a modern country, Madium has bigger field and resources and it is a potential opportunity for BreadTalks business. Demographic Demographic can divide a market into groups based on variables like age, family size, family life cycle, income or occupation, education, religion, race or nationality. (J.Paul Peter and James H.Donnelly,2003) Madiun is a small city in Indonesia and small population, despite small but there is no store that can satisfy their needs from south to west, but BreadTalk enter the market with its innovative and creative products and they understand what different cultured customer wants as they have been successful in all business wide, from small population to big. Once they obtained the halal certificate, they started to penetrate into muslim markets like Jakarta, Malaysia and then Madiun. Psychographic Psychographic can divide a market into groups based on social class, lifestyle and personality. (J.Paul Peter and James H.Donnelly,2003) Customers in Madiun likes healthy food, BreadTalk as offered four new varieties to compromise as healthy meal and giving the state in rice in their country. Behavioral Behavioral can divide a market into groups based on use occasion, benefits sought, user status, usage rate, loyalty status, readiness stage and attitude toward product. (J.Paul Peter and James H.Donnelly,2003) BreadTalk has developed a strong brand name and brand loyalty to customers, therefore customers are willing and they have the readiness to buy. BreadTalk sometimes will offer promotions to stimulate purchases. 5.0 Strategic Leadership Management issues can be solved by using strategic leadership. Leadership is concerned with creating a shared vision of what and where the organization is trying to aim and achieve, and formulate strategies to bring up needed changes to achieve this vision while management is about coping with the complexity to produce orderly and consistent results. Leadership activities are more to formulating strategy and then motivate and inspire employees while management activities implement strategy and control behavior and solving problems to ensure the strategy is implemented. (Fred R. David, 2009) The role of leader can help creating a learning organization and help to develop in shared vision and shaping the value of an organization. The learning organization can be defined as an organization which facilitates the learning of all its members and continuously transform itself and (Senge,1990) it comprises adaptive and generating learning. Adaptive learning is the ability to cope with change s in ones environment and generative learning is about creating change by being prepared to question the way we look at the world. (Fred R. David, 2009) The chairman of BreadTalk, Dr. George Quek, as known as the founder is a very good leader in leading its marketing team as he has 30 years of experience in the food and beverage industry. The chairman is always assisted by his senior management whom have vast experience in the food and beverage or retail industries, when a leader leads a team successfully, the performance rate will be maximum.

Thursday, September 19, 2019

Wilfred Owen and his Pity of War :: Wilfred Owen Poems Poetry War Literature Essays

Through His Poetry Wilfred Owen Wished to Convey, to the General Public, the Pity of War. In a Detailed Examination of these Poems, With Reference to Others, Show the Different ways in which He achieved this. Wilfred Owen fought in the war as an officer in the Battle of the Somme. He entered the war in January of 1917. However he was hospitalised for war neurosis and was sent for rehabilitation at Craiglockhart War Hospital in Edinburgh that May. At Craiglockhart he met Siegfried Sassoon, a poet and novelist whose grim antiwar works were in harmony with Wilfred Owen's concerns. It was at Craiglockhart where Wilfred Owen produced the best work of his short career under the tutelage of Siegfried Sassoon. Siegfried Sassoon had recently made a public declaration against the continuation of the war by throwing his Military Cross medal for bravery into the River Mersey in Liverpool. Wilfred Owen's earlier work ignored the subject of war but Siegfried Sassoon urged him to write on the war. Wilfred Owen wrote his poems while at Craiglockhart as a cathartic experience to help him to forget his experiences in France. He also wrote his poems as an attempt to stop the war and to make people realise how horrific it was. In a thorough examination of the poems "Anthem for Doomed Youth", "Dulce et Decorum Est" and "Disabled" and also with some reference to other works by Owen, it can be seen that he uses different poetical features, styles and methods. Wilfred Owen addresses his readers from different stances right up to him addressing the reader personally. This method is very effective in evoking feelings from great anger and bitterness to terrible sadness and even sarcasm, making the reader sometimes even feel guilty. Whichever way he chooses to portray the pity of the war the end result is always the same. "Dulce Et Decorum Est" is a direct attack at the people in Britain who had been taken in by the propaganda drive by telling them the truth of what life is really like at the front and in what conditions their sons, fathers, brothers etc. are in. "Dulce Et Decorum Est" consists of four unequal stanzas, the first two in sonnet form, and the last two in a looser structure. The first stanza sets the scene of soldiers limping back from the front. The authorial stance is of Owen telling us of his own personal experiences. The second stanza focuses on one man who could not get his gas mask on in time. This is a recurring nightmare that Owen has, where he sees one man "drown" in the gas and

Wednesday, September 18, 2019

Use of Diction and Imagery in Richard Wright’s Black Boy Essay

Use of Diction and Imagery in Richard Wright’s Black Boy Black Boy, which was written by Richard Wright, is an autobiography of his upbringing and of all of the trouble he encountered while growing up. Black Boy is full of drama that will sometimes make the reader laugh and other times make the reader cry. Black Boy is most known for its appeals to emotions, which will keep the reader on the edge of his/her seat. In Black Boy Richard talks about his social acceptance and identity and how it affected him. In Black Boy, Richard’s diction showed his social acceptance and his imagery showed his identity. First, the diction that Richard Wright uses in this passage of him in the library shows his social acceptance. An example of this is when Mr. Faulk, the librarian, lets Richard borrow his library card to check out books from the library. Richard writes, a note saying, â€Å"Dear Madam; Will you please let this nigger boy have some books by H.L Mencken. † Richard uses, â€Å"nigger boy,† on the card so the other librarian would think that Mr. Faulk had written the note, not him. Richard having to write the word â€Å"nigger† on the library shows that if Richard would have written â€Å"black boy† instead, the librarian would have known he would have written the note. The fact that Richard has to lie and write a note to just be able to get the books from the library is an example of his social acceptance. Another example of diction showing Richard’s social acceptance is when Mr. Faulk gives Richard the library card and he tells Richard not to mention this to any other â€Å"white man.† By reading this statement by Mr. Faulk, it clearly shows how unaccepted blacks were and how afraid people were to be connected to them, even if it only involved giving the... ...mple of imagery is when Richard’s friends run up to him with his article in their hands and a baffled look on their faces. This shows that Richard is a very talented writer for his age and that Richard is a very ambitious person because his school never taught him to write the way he does. This also shows that Richard took it upon himself to become a talented author and wants to be a writer when he grows up. In conclusion, an author’s writing can tell a lot about himself. The writer will tell the reader something about themselves, either through diction, syntax or by other methods. In Black Boy, Richard writes in a way that allows the reader to learn information about his life. Learning about the author through his/her writing is the best way to learn about them because this way you get to learn what author thinks about the topics that he/she are talking about.

Tuesday, September 17, 2019

Family Story Essay

Jayla had a difficult childhood that kept her busy. She was an African American girl living with a working class family. She had problems with her family which even increased when her parents refused to buy her vegetarian meals. She just didn’t like the taste of meat. She had a child at 16 and was forced to raise the child on her own. It was an untimely pregnancy like 88% of teen births in the US. When she was 14, she thought she had found the love of her life in a classmate of hers named Jaylin. She thought that he would help he forget about the troubled relationship with her parents which she had formerly tried by using alcohol. These risk factors increased the chance that she would get engaged in early sex. The relationship was not as great as she had thought. It showed the exchange theory when her boyfriend paid less costs in the relationship and got more rewards which was the opposite for Jayla. This caused her to have dependency issues with him. One of the rewards for Jaylin was sex. Jayla had sex because of a threat to end the relationship because she grew so attached to him that she would rather have sex than have him leave her. They only used barriers like condoms to protect her against pregnancy. She didn’t have as much of a problem with having it after a while because she was told by her parents if she was going to have sex to use protection which is common for most parents. Their attitudes demonstrated the permissiveness with affection category of Ira Reiss’ four categories. In August Jaya gave birth to her daughter who she named Rain because the rain was the only thing that seemed to calm her down after a long fight with her parents. This made Rain a part of the 39. % of unmarried births in the US. After Rain was born, it didn’t get much easier for Jayla. Her mother had forced her to take care of the child on her own without any help from other family. She was forced to drop out of high school to take care of Rain. Shortly after giving birth, Jaylin left because he said it was too much work for him to be a father. This left Jayla devastated and made her one of the 9. 9 million single mothers in the US. She faced responsibility overload trying to have enough money to pay for Rain’s needs as a child. She also had to contend with emotional overload because she didn’t have enough time to focus on her own needs. She dealt with task overload because she had to do the work of two parents almost by herself. She started going to church with Rain which is where she lost her dependency issues and it helped her refrain from sexual activity. This also made her mind more expressive which is the norm for females. Aiden’s childhood was also troubled. He was an only child who lived with a fairly wealthy family. His parents focused more on their work than they did on him. Also the family was moving constantly from place to place because of his father’s job. Aiden never had enough time to make close friendships with people because of this frequent moving around. Both of these factors caused him to develop emotional loneliness which is fewer intimate relationships than desired. This loneliness made him focus on people and their reactions which interested him. His mind mainly focused on logic and reasoning which is the average for males. When he went to college he started his studies in sociology to continue his interest in the interactions between people. This loneliness went away during college when he started going to church and interacted with fellow Christians. This church was where he met Jayla. When Jayla and Aiden met, they both could feel a connection between them. It helped their growing relationship that they were both androgynous which means they take on both feminine and masculine traits. This is because it increased their intimacy with more love, affection, and attachment to one another. They got married two and a half years after they started dating. This early marriage is quite rare nowadays. Their gender roles in the family skewed some from traditional views. Both of them helped raised the children, worked for a living, and took care of the trailer. The fact that both of the parents worked made it unlike a monolithic family. Jayla wanted to extend the family early because she wanted to have children while she had healthy eggs and have more energy to keep up with them. Her fertility was better because she was a vegetarian so it increased by eating proteins from plants and not animals. Eleven months after they were married Jayla gave birth to her second child, a baby boy named Kyle. Their relationship didn’t come without its share of problems. A while into their relationship they noticed people border patrolling against them. People were treating them like they were abnormal just because they were an interracial couple. Their relationship seemed even more abnormal because it was a white man with a black woman. Later on, Aiden was arrested for assault on Jayla’s supervisor for sexually harassing her. Her supervisor was not charged with anything because harassment is in the eye of the beholder and co-workers saw no harm in what the supervisor was doing. They just believed that Aiden was overreacting. Even worse, he lost his job as a researcher at a local university because of that. Fortunately, Jayla had completed her GED a month before this happened and was starting a full-time job to replace her part-time one. While Aiden was looking for a job, the systems theory started showing in the family. The family could not go eat out as much, everyone had to eat less expensive food, be careful how many resources they used, and buy fewer luxuries. Early in their marriage while Kyle was still very young Jayla and Aiden had intimacy problems because they forgot that they were partners before they were parents. (Pierce) They had gotten so caught up in taking care of their children that they lost sight of their own relationship with one another. They overcame this obstacle after a while. Despite their problems, Jayla and Aiden grew even closer together. They lived in what Levinger described as a full-shell marriage that was fulfilling and strong. They showed the symbolic interaction theory by being able to interpret each other’s verbal and non-verbal symbols to one another. For example, they knew when each other was â€Å"in the mood† by Aiden wanting to go to bed early and Jayla twisting her hair around her finger and constantly looking at Aiden with a smile. They would have the occasional argument, but it never became anything serious. Their arguments were never seen as a problem because it is a myth that a happily married couple doesn’t have conflict. They indulged in what they didn’t have in common as much as what they had in common. They were both surprised by how different their dreams were. Aiden’s dreams were more like action films while Jayla’s focused more on love and family. It made for very interesting conversations in their day-to-day lives. Raising children and getting older posed some adventures of its own. Both children were raised in the normal behaviors for their sex. Rain was given dolls to play with including baby dolls allowed her to pretend to be a mother. Kyle, on the other hand, was encouraged to play outside and his scrapes and bruises were not treated like a big deal which toughened him up. Conflict from within the family expanded with grandchildren because, as Durkheim says, it had become more heterogeneous. The family became more of a group of diverse individuals. Jayla was disappointed that Rain had a child before getting married which is a risk factor for a child born to a teen mother. Jayla was relieved that the father stayed with her and eventually married her. As they got even older, Aiden had to start using Viagra because his refractory period was getting to be too long that he could not have sex with Jayla as frequently as they both wanted. Though they both had their share of problems, they had a very long and successful marriage. Both of them lived well into their eighties, happy and in love.

Monday, September 16, 2019

Can You Find Me Now

How is a Nintendo Wii game console able to determine the location of a Wii Remote while a player interacts with a game? The answer is triangulation, a process that determines the location of any object by measuring the angles from two or more fixed points. Surveyors often use triangulation to measure distance. Starting at a known location and elevation, surveyors measure a length to create a base line and then use a theodolite to measure an angle to an unknown pint from each side of the base line (Jains, 2012, pp. 30-48). The length of the base line and the two known angles allow a computer or person to determine the location of a third point. Similarly, the Nintendo Wii game console uses triangulation to determine the location of a Wii Remote. A player places a sensor bar, which contains two infrared transmitters, near or on top of a television. While the player uses the Wii Remote, the Wii game console determine the remote’s location by calculating the distance and angles between the Wii Remote and the two transmitters on the sensor bar. Determining the location of a Wii Remote is relatively simple because the sensor bar contains only two fixed points: the transmitters. A more complex application of triangulation occurs in a global positioning system (GPS). A GPS consists of one or more earth-based receivers that accept and analyze signals sent by satellites to determine a receiver’s geographic location. GPS receivers, found in handled navigation devices and many vehicles, use triangulation to determine their location relative to at least three geostationary satellites. According to Sanders, the geostationary satellites are the fixed points in the triangulation formula (Understanding Satellites and Global Positioning Systems). The next time you pass a surveyor, play a Nintendo Wii, or follow a route suggested by a vehicle’s navigation system, keep in mind that none of it might have been possible without the concept of triangulation. ?

Sunday, September 15, 2019

“On natural death” By Lewis Thomas Essay

From the moment all life forms are born, a journey is begun to the mysterious quarters of the unknown and the unexplained. It is a journey to the one place all beings are not sure of and fear the most. Whether or not it comes from old age, death is a part of the natural cycle of life. In the essay â€Å"On Natural Death† by Lewis Thomas, death is the spectacle of human and animal existence. He explores the world of death using rhetorical writing style to effectively support his idea of death. By using parallel sentences and persuasive techniques such as logos, pathos, and ethos, Thomas is able to alter the perception of the creeping demon into an exotic experience. Thomas’ use of parallel sentences creates his mood about death and why it is Nature’s job to help us through it. He points out in his essay that reading books on death causes a person to wonder how they will react when they encounter death. He seeks to assure the reader by saying that â€Å"if you know not how to die, never trouble yourself; Nature will in a moment†¦instruct you; she will †¦do the business for you†¦Ã¢â‚¬  (275). The idea of the unknown creeps in the back of human thought because people are not sure how they will handle it; ergo they read books to prepare them for the unexpected arrival of death. With the use of parallel sentence structure, he emphasizes to the reader that they will be taken care of if they are faced with the grim situation by repeating the word â€Å"you†. This technique and word usage engraves the concept of death in the mind and makes the audience follow through the sentence confident that Nature will be there to assist them in the process. The road to death is a dreaded destination man and animal wish not to face alone. Through Thomas’ elucidation, nature is the mother that guides the individual and makes the journey a peaceful one. He creates his effective essay by using persuasive techniques such as pathos. Thomas illustrates that nature takes away the pain that accompanies death by telling a story of a â€Å"field mouse, at the jaws of an amiable household cat†¦with pain beyond bearing†¦all over his small body† (273). The mouse, at the gates of death, gets a shot of adrenaline, which dampened the mouse’s feeling of pain while  he is dying in the cat’s orifice. Nature has created a security blanket that covers up the excruciating pain that causes death to be an unpleasant experience. He builds emotion by walking the reader through the mouse’s painful encounter with the house cat and his experience of death. He makes the audience feel the intensifying pain covering every particle of the mouse’s body until he dies. The mouse’s experience can be explained through reason and scientific analysis. Lewis brings out another persuasive technique, logos, to prove his point of the dying field mouse. He starts by stating that at the instant the mouse is trapped between the cat’s teeth, â€Å"peptide hormones are released by cells in the hypothalamus and the pituitary gland†¦Ã¢â‚¬  to cause no pain to the dying mouse. (274). Thomas’ use of logos brings the reader up to speed on the scientific definition of death and pain. It explains how the body reacts when faced with death and uncertainty. The author’s explanation of the bodily defense mechanism creates logic and reason for the phenomenon that occurs. Whether or not death is defined scientifically or spiritually, death is the ultimate test of the endurance of one’s character when faced with the decision to fight or flee. Thomas’ excellent use of ethos in his essay best illustrates the endurance of one’s character. He extracts a part of another essay by Montaigne to show how death can be an experience that causes a person to rethink life. Montaigne, during a riding accident, was caused to rethink the natural process of death and how it felt to come close to it. Thomas quoted Montaigne to illustrate that â€Å"in order to get used to the idea of death†¦there is nothing like coming close to it† (274). By using Montaigne’s near death experience, Thomas is able to achieve ethos. Thomas wanted to exemplify to the audience that death is an experience that is more then the end of a life, but the reevaluation of one’s current existence. With the current thoughts and experiments of death, Thomas has successfully instructed the reader toward his direction of thought. By using persuasive language and rhetorical writing style, he made his essay a convincing argument that death is a natural and exotic experience everyone is  eventually faced with. The persuasive style of writing like parallel sentences, logos, ethos, and pathos draws the reader into the essay and makes him understand the idea of death. The reader gets the impression that natural death becomes an extraordinary and exhilarating experience all beings are destined to face.

Saturday, September 14, 2019

Concepts of Social Responsibility Essay

Business organizations today are socially and ethically responsible for doing the right thing, exercising good judgment in their business activities with employees, stakeholders, customers and the community. Business organizations emphasis should not only be on profits, but also on how business decisions impact society. Company Q is a small grocery store chain located in a major metropolitan area. This company will be evaluated on its attitude towards social responsibility. Also, recommendations will be given in three areas indicating how the company could improve its position regarding social responsibility. First of all, Company Q’s decision to close stores in high crime areas will have an adverse effect on the communities where they conduct business, leading to disruption and hardship in the lives of many. This definitely demonstrates an irresponsible attitude toward social responsibility. In terms of social responsibility, Company Q could help enrich the lives of families in need by supporting local community centers. Community centers play an important role in addressing the comprehensive needs of individuals and families by providing a wide range of resources that are most needed. Moreover, a responsible business could initiate programs to help disadvantaged youths and adults in the community, build employable works skills and connect them to career opportunities. Without question, the more job opportunities and employability of the citizens in that community the lower the crime rate would be. Finally, if Company Q is to be socially responsible, it must not only be committed to making a profit, but also to the economic development of the community where it does business (Ravindran, N. 2008). Secondarily, Company Q’s reluctance to offer health conscience customers a wide range of organic and healthy foods because the products are considered high margin items, is socially irresponsible and bad for business. A growing number of consumers favor organic foods, claiming that it tastes better and is healthier. Why organic? Organic foods grown naturally in well-balanced soils, ripened by the sun are healthier and tastier than products with synthetic chemicals and growth hormones. Moreover, the growing number of conscience consumers was highlighted in a recent Bursen-Marsteller report; â€Å"people will more likely choose a product that supports a social cause when choosing between otherwise similar products† (Penn, Schoen & Berland, 2010). These average consumers daily decisions are slowly but surely being influenced by social concern and responsibility. Finally, the critical issue for Company Q is the social responsibility to its customers, who looks to business to provide them with satisfying, safe products and respect their rights as customer. Lastly, Company Q decides to throw away food products, instead of donating it to the local food bank. Sadly, this behavior demonstrates a concern for profits before people attitude, which is socially irresponsible. Businesses can no longer ignore social issues because a business is a part of our society. For Company Q to become more socially responsible its sole objective must not only be to make a profit. But include concerns and responsibilities to the general welfare of the communities and societies in which they operate. Moreover, businesses should simply want to make their communities better places for everyone to live and work. The most common way that businesses exercise their community responsibility is through donations to local and national charitable organizations. Doing simple things like contributing to local food banks, may not be enough to change the world for everyone, but does alleviate some of social ills that abound in local communities.

Friday, September 13, 2019

Being Professional Nurse

The unsatisfactory professional conduct definition applies to the case study since the conduct of a nurse practitioner failed to meet of the reasonable standards that is accepted by the laws. According to New South Wales consolidated Acts, unsatisfactory professional conduct of registered health practitioner refers to the conduct demonstrated in skills, care excised or knowledge ether in omission or act that is below the reasonable professional standard. In the case study, the nurse shows unsatisfactory professional conduct. Firstly, nurse in case study failed to recognize the worsening health condition of the patient, failed to document assessment and plan of action despite the critical health condition of the client (Savage, 2015). The applicable law was National Laws section 139B meaning of unsatisfied professional conduct of Registered Health Practitioner Law (NSW). Conduct pathways notifications are notifications received that relates to the conduct of professional health practitioner. Factors in the case study that make case to fit the conduct pathway criteria include the misconduct of practitioner and omissions. Case involved misconduct of nurse that failed to provide medical assistance, escalation and document assessment despite client medical condition. Furthermore, practitioner failed to escalate the declining health issue to the health service manager. The practitioner exhibited unsatisfactory professional character and numerous omissions that are not in line with their professional training leading to death (Nursing and Midwifery Board of Australia 2008). Nurse needed to have done emergent medical review, provided immediate assistance, provided faster clinical assessment of the patient for accurate diagnosis and escalates the worsening health condition Health Service Manager to obtain immediate medical intervention. Firstly, the nurse is would have done emergent medical review due to patient’s blood pressure and respiratory rate examination result. Secondly, nurse need to have provided immediate assistance due to continuous abdominal pain which indicate deterioration in health. Thirdly, as a professional nurse there was need for faster clinical assessment by medical doctor as the patient was in red zone which require assessment with 10 minutes to prevent worsening health condition of patient. Finally, nurse would have escalates the worsening health condition of the patient to Health Service Manager for immediate medical assistance of the patient (Pairman and Pi be et al 2015). Medical doctor, laboratory personnel and pharmacist needed to be involved in the coordination of care. Medical doctor would be administering the necessary treatment for the patient. Medical laboratory personnel need for blood and other required medical diagnosis for the patient. Blood diagnosis would have provided the immediate conclusion on the nature and identity of the disease. Finally, pharmacist would obtain the r mended medications for emergent treatment of the patient. The three health care team officers were needed since septicemia is life threatening diseases that need emergency identification and treatment (Andre and Heartfield 2011). There are a number of mitigating factors that reduced the individual’s accountability in the case. Firstly, nurse was busy the afternoon when the patient’s condition was worsening. Secondly, nurse was attending and administering medicine to another emergency patient. Thirdly, patient had been given antibiotics by medical doctor and therefore hoped patient will improve. Fourthly, the regular doctor was not available and was to arrive later. Fifthly, there was lack of clear policies for emergency doctor to attend other patient. Finally, nurse was not aware that at time of â€Å"red zone† policy a doctor should be called to provide medical assistance despite training on the â€Å"Between the Flag† policies (Nursing & Midwifery Board of Australia 2010). According to NMBA Codes and standards, Standard 1 statement 1:1 part requires one to assess plex unstable health care need of patient. This was not the case since the practitioner shows minimal concern on the continuous unstable health condition of the patient. Furthermore, the nurse did not asses the impact of co-morbidity and interprets assessment information correctly. This would have help change the plan of action to have the patient transferred to well equipped facility on time and therefore breach the expected standard of practice of nurse (Nursing and Midwifery Board of Australia 2006). Standard 1 statement 1:2 requires timely use of diagnostic investigation for clinical decision making. In the case study, nurse did not exhibit timely response and effective munication of the patient deteriorating health. Furthermore, escalation of the issue to the health care officer in charge was not done in time. The transfer of patient to another better health facility also failed despite several attempts. Standard 2 Statement 2:1 indicates the need to translate evidences into plan of care which was not the case as the nurse ignored the medical examinations evidence of worsening patient health. The nurse did not do the medical review despite unstable blood pressure and respiratory rate and continuous diarrhea. In addition, the nurse was supposed to take personal responsibility to evaluate medical examination findings for correct decision making. Standard 4 Statement 4:1 is based on evaluating ou es of personal practice. Nurse was required to document treatments or interventions accordingly yet the practitioner asses the patient but fail to document the result. It was also expected that the nurse on duty should apply evidence available to identify appropriate ou e measures. The declining health of patient was placed patient at red zone as described in the between flag policy yet the practitioner did not document this result (Chang and Daly, 2016).   Professional behaviors such as faster response, personal concern, observational skills, medical assistance and good munication skills would made the situation different. Firstly, the worsening health of the patient required faster response in attending the patient (Nursing & Midwifery Board of Australia, 2010). Secondly, continuous pain would attract the nurse to personal concern that is necessary for patient care.   As professional nurse immediate plan of action was required to reduce plications of the septicemia due to delayed treatment. This professional behaviour would attract different plan of action for instance, severe septicemia require patient admission into the medical emergency facility. Thirdly, good observational skills during examination, assessment and provision emergent plan of action or medical assistance would have further change the situation. Based on nurse experience it was important to municate deteriorating health to health service manager (Stein-Parbury, (20 14). Moreover, due to the declining of patient’s health condition the nurse was supposed to have close interdisciplinary engagement to ensure emergent assistance. Fourthly, provision of faster medical assistance to the client due to the continuous diarrhea and back pain was critical since there was no time for delay. Septicemia required quick administration of broad spectrum antibiotics as medical assistance.   I have learned to prepare to adequately to provide all the required care to patient during my professional practice. Firstly, it is my responsibility to provide medical assistance to patient depending on the urgency need of those clients (Pairman and Pi be et al 2015). Secondly, as a professional nurse my response in time of emergency case is highly required because this is necessary for life threatening diseases. Thirdly, documentation of medical assessment and examination result of patient is importance during my professional practice. Finally, escalating patient’s declining improvement to the required health care officers is important. This implies that I have to learn both munication and organization polices of hospital. Communication of the patient medical progress as an aspect of care is vital for new graduate nurse. According to Chang and Daly (2016), personal munication skills for graduate nurse is important for facilitating care plan between patient and other health care team officers. Professional nurse is accountable for effective munication of patient progress, deteriorating health and any medical assistance needs to health care officer in charge or to the medical doctor. In addition, nurse is accountable for documentation of patient’s medical assessment or examination. New graduate nurse need to learn the necessary organization culture and for ease of municating patient condition to other health professionals. American Psychological Association (2010), Publication manual of the American Psychological Association (6th ed.). Washington, DC: American Psychological Association. Andre, K. and Heartfield, M. (2011), Nursing and midwifery portfolios: Evidence of continuing petence (2nd ed.). Chatswood, Australia: Elsevier Australia. Chang, E. and Daly, J. (2016), Transitions in Nursing: Preparing For Professional Practice (4th ed.). Chatswood, Australia: Elsevier. Dempsey, J., Hillege, S., and Hill, R. (Eds.) 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