Leveraging the P.S. - Why Postscripts are Important

LEVERAGING THE P.S. WHY POSTSCRIPTS ARE IMPORTANT Ive been working on a direct mail marketing letter and wanted to share a little pearl of wisdom with everyone: how and why the P.S. or postscripts line is so important. Research shows that almost 80 percent of people will open a letter, scan the return address to see who sent it, then skip straight down to the postscript. (It’s so true too – try it yourself!) So that means that your P.S. is both your first and last opportunity to get through to your reader – it’s the one line that’s going to get read the most thoroughly. So, what should you include in your postscript? I happen to have a few ideas in mind†¦ †¢ DON’T include any new information in the postscript. The body of your letter should get straight to the point, including all benefits and features. If a piece of information isn’t in the letter, don’t include it in the postscript – that’s confusing to the reader, and just bad writing. One exception: you CAN introduce a good teaser like a special offer in your postscript to get people to act immediately. †¢ DON’T write a paragraph. Postscripts are short, so keep it down to a sentence or two. †¢ DO summarize your sales message, or drive it home. Remind the reader of what you’re offering – and make it punchy: give people a timeline, or create a sense of urgency with phrases like â€Å"Limited time offer† or â€Å"One week only.† †¢ DO repeat your key benefits, but briefly. Are you saving people money? Why should they give you their money? Any key benefits in the postscript should reinforce the message in the body of your letter. †¢ DO give contact information and encourage people to learn more about your product or service. †¢ DO have a call to action. Use action verbs that spur people to pick up the phone, buy your product, log on for more information, etc. †¢ DO make sure that you’re effectively targeting your audience in the postscript and providing relevant information. †¢ DO keep it personal and conversational. This should be done throughout the body of your sales letter, but especially in the postscript, since 4 out of 5 recipients will be reading it first. Save those five-dollar words for someone else. Let’s look at a few good postscripts: P.S. – Remember, due to space constraints, you must reserve your seat at the Annual Charity Luncheon by Thursday, March 21st. For reservations, call 123-456-6543 or log onto our website, www.charitylunch.com. P.S. – Our widgets are proven to help shave at least 10 percent off your total electric bill. We’re so confident in our widgets that we’re extending a special offer, until July 3rd. Call 974-213-6809 to order your widget and receive an extra widget free of charge. Most professionals would agree that a sales letter isn’t complete without a postscript. Those two little letters carry a lot of weight, and can mean the difference between a new sale or your hard work down the drain. There are a million variations on writing good postscripts, just remember a few of the rules above: keep postscripts short, benefit-oriented, and compelling.

Secession Debated Essay Example

Secession Debated Essay Example Secession Debated Paper Secession Debated Paper Secession Debated BY love_allY123 History 2110, Secession Debated Reading Worksheet For any six of the following items (you may omit any one of the following, except Joe Brown), A) define each orators position B) list 2 or 3 of their major arguments C) choose 1 or 2 quotes that you think best typify their position, or quotes that you find particularly striking. 1. Thomas R. R. Cobb Delivered his speech in Milledgeville on November 12, 1860 and the night before in Athens. Thomas was a very well educated man and served as a longtime clerk on the Georgia Supreme Court. He wrote many books on Georgia Laws nd Supreme Court Manuals. He also wrote a book called Law of Negro Slavery which highlighted his practice of restraint, control and puritanical Christianity views. Clearly he was a secessionist being a faithful Georgia man however his speech isnt all fire and war. He promoted control rebellion with specific reasons as to why secession is a viable option. In his speech he focuses on the effort of the northern states and frequently condemns Personal Liberty Laws. The parties are all dead, let them be buried and with them let us bury all the political and personal animosities which they have engendered and as brothers, as riends, as Georgias sons, let us come and take council together, how we shall avenge her wrongs, promote her prosperity and preserve her honor. The exclusion of half the states of the union has been decreed and we are called upon to record the fiat. Will you do it men of Georgia? 2. Robert Toombs was a faithful Georgia man and an a vid secessionist. His eloquence and passion allowed him to win over many antebellum Georgians with the speech he gave on November 13th, 1860 in Milledgeville. He served as a Georgia congress representative in 1846 the on the Senate in 1851; clearly a politically seasoned man. He starts his basic speech with a straight up call to action. We have not sought this conflict; we have sought too long avoid it; our forbearance has been construed into weakness, our magnanimity into fear until the vindication of our manhood, as well as the defense of our rights is required at our hands. The door of conciliation and compromise is finally closed by our adversaries and it remains only to us to meet the conflict with dignity and firmness of men worthy of freedom. The continues his speech with the unfair treatment of the south as if it were some nothing but barren land and derision. He talks about how the north is more favored than the south and says so in his next quote. Thus stands the account between the North and the South. Under its ordinary and most favorable action, bounties and protection to every interest and every pursuit in the North, to the extent of at least fifty millions per annum, besides the expenditure among them, thus making the treasury a perpetual fertilizing stream to them and their industry and a suction pump to drain away our substance and parch up our lands. 3. Alexander Stephens was a Georgian representative in The United States House of Representatives before and after the civil war and served as the Vice President of the Confederate States of America during the war. He was very good friends with Robert Toombs and it threw him for quite a loop when Stephens gave a unionist speech. These first two quotes from his speech was one that really stood out to me being the he Just stated what he thought so plainly and gives this situation a different feel. He is telling his fellow Georgians that nationalism is more important than having a southerner in office. He is playing the you should know better card and trying to make it seem like he is putting trust into these men. My countrymen, I tell you frankly, candidly, and earnestly, that I do not think that they ought. In my Judgment, the election of no man, constitutionally chosen to that high office, is sufficient cause to Justify any State to separate from the Union. It ought to stand by and aid still in maintaining the Constitution of the country. l trust, my countrymen, you will be still and silent. I am addressing your good sense. I am giving you my views, in a calm and dispassionate manner, and if any of you differ with me, you can on some other occasion give your views, as I am doing now, nd let reason and true patriotism decided between us. In my Judgment, I say, under such circumstances, there would be no possible disgrace for a Southern man to hold office. No man will be suffered to be appointed, I have no doubt, who is not true to the Constitution, if Southern Senators are true to their trusts, as I cannot permit myself to doubt that they will be. 4. Benjamin Hill was a unionist who gave his speech November 16, 1860. Hill was a U. S. Representative, U. S. senator, and a confederate senator from Hillsboro. He also ran for governor against Joseph Brown but was unsuccessful. He was also known as the peerless orator due to his eloquence and verbosity. A quote that really stuck out to me was this next one because it seemed to me like he was saying as Georgians they should not get mad at the Union for these recent aggressions since they happen so frequently they should not be talking about secession since that is a part of their everyday life. ignity, to our self-respect as Union men and Southern men, to have a cessation of these aggressions and an end to these disturbances. I do not think we should wait for any further violation of the Constitution. The Constitution has already been violated and even defiled. These violations are repeated every day. We must resist, and to attempt to resist and not do so effectively even to the full e xtent of the evil will be to bring shame on ourselves, our State, and our cause 5. Henry Benning gave his secessionist speech on Monday evening of November 19th, 1860. Benning was a Jack of all trades, he was a lawyer, legislature, and a Judge on the Georgia Supreme Court; man knew his way around the legal system, clearly. Fort Benning is actually named after him. His speech was very compelling and started off trange, it certainly got my attention more so than the others and was probably a breath of fresh air compared to the wait it out political views of the unionists. Bennings strong use of comparisons really makes his speech so much more entertaining and persuading. I almost feel compelled to secede after reading it. But this quote shows it more so that the injustices that the south has faced are more ugly, like a disease. l say that a separation from the North would be a complete remedy for the disease a complete remedy for both diseases, a remedy not merely to prevent abolition, but lso to heal the fugitive slave ulcer 6. Joseph E. Brown, governor of Georgia at the time sent out a letter on the 7th of December, 1860. Being a slave holder he strongly supported secession and with this letter he inflated popular vote from 51% to 58% to secede. He starts out his letter with three propositions, three questions attempting to Justify secession in the common mind. He was basically asking are you sure this is what you want? to the common people. Then he goes on basically double checking the reasons why they should secede and if they are Justifiable or not. However my favorite quote, which is oward the end is this next one. He Just states so plainly how he feels and does not apologize for what he says, well he is the governor so he doesnt really have to. My honest convictions are, that we can never again live in peace with the Northern abolitionists He then ends his speech with this next quote after persuading the audience that they should not be fighting each other but their common enemy. My fervent prayer is, that the God of our fathers may inspire the Convention with wisdom, and so direct their counsels as to protect our rights and preserve our liberties to the latest generation. I find Thomas Cobbs speech the most mesmerizi ng and compelling out of all of these. Like the book described in Thomass short bio before the speech one listener declared that is was the best speech he had ever heard and that he should definitely deliver it in Milledgeville. Since Thomas was already a man familiar with politics and slavery due to his books that he had written before I believe he was more than qualified to make a speech such as he did. I found it compelling, heartfelt and genuine. Because of it was a speech given so genuinely and so desirously I honestly felt like seceding after reading it. Because he started out very humble saying he is a common man then slowly eased into Lincoln being elected and if that is grounds for secession then talks about the constitution and condemns the Personal Liberty Laws and goes into four points of secession and what really are the grounds for it. Lastly he ends his speech thwarting the Fugitive Law of the Federal Government. I believe it was a well-planned, well invoked speech that got the point across clearly to the common man which was important back then since they took a popular vote on secession, 166 130 favored secession so clearly they got the point somehow.

8 Amateur Mistakes You Must Avoid at Work

8 Amateur Mistakes You Must Avoid at Work Sometimes getting jobs, changing jobs, and dreaming about dream jobs takes up so much of our career energy that we forget to focus on the job we’re in now. Take care not to make careless mistakes or get too complacent. Make sure you’re not guilty of any of the following blundersand then go back to daydreaming.1. Playing politicsIt never pays to be cutthroat, backstab, or even to go in the other direction and be sickeningly nice to everyone. People can read a phony from miles away. Don’t be one.Rather than constantly posturing, stick to your own personality, smoothed over a bit to maintain your professionalism, of course. Be genuine.2. Over-taskingMulti-tasking is one thing- and a very valuable skill, but it can be overdone. When you have too much on your plate, some projects will get lost in the shuffle. Keep your head, choose your priorities, and stay focused on one thing at a time whenever possible. That means not answering emails or texts during meetings, and actually listening when your colleagues speak.3. WhiningNobody likes all aspects of their job. But everyone appreciates a positive attitude. Keep quiet about what makes you most disgruntled, even if you really wish you could blast it on Twitter for sheer catharsis. Focus on what you can change, and stay quiet about the rest. If things are really all that bad, start looking for another job.4. Promising too muchWe all want to be the hero and say â€Å"yes† whenever called upon. But it’s important to make sure you can deliver on the promises you make. Don’t overextend yourself and end up disappointing people. Help whenever you can, and push yourself to greater heights, but stay honest and don’t let expectations get away from you.5. StruttingKnow your place. If you’ve just started in a company, don’t walk around like the C.E.O. You have to earn your coworkers’ (and boss’s) respect over time. That way, when you run the place, everyo ne will still like you, as well as fear you.6.  Being antisocialDon’t just mainline a salad at your desk, or grab lunch with only your team every day as if nothing else- not even the rest of the company- exists. Don’t forget to make friends that aren’t necessarily working with you on a day-to-day basis. It will help you maintain a work-life balance, even at the office. And it helps you make more connections and develop a more diverse profile at your company and in your field.7. Not answering opportunity’s knockEven if you like your job, you shouldn’t turn a blind eye to new opportunities. You never know when a better position or more exciting opportunity will come your way. It pays to be prepared.8.  Letting small failures keep you downWe all make mistakes. What we should all do is learn from them. It keeps us from making even more mistakes, keeps us humble, and keeps us improving ourselves in hopes of greater and greater success.

Social Thought & Social Change Essay Example | Topics and Well Written Essays - 1500 words

Social Thought & Social Change - Essay Example There has been a â€Å"social change† in United States (Cornish, 1993, pp. 162). Various sociologists belonging to different school of thoughts have interpreted social change differently. In particular, notion of Social Change will under evaluation according to the works of Karl Marx and Max Webber. Marx simply defined social change as something, which emerges from class conflict, and this social change might be in the form of revolutions and not necessarily peaceful (Tischler, 2007, pp. 14). Weber’s ideas on social change were not economically based like that of Marx, but he emphasized that social change is brought about by ideas and ideals (Denhardt, 2004, pp.26). Society has undergone various transformations; the theories of Marx and Weber highlight how social change brought about these transformations. The paper explains the theories of Marx and Weber to explain the concept of â€Å"post industrialist† society. Bell does not really define post industrialist s ociety as a transition into service industry. Bell places great emphasis on scientific knowledge in this era and this scientific knowledge is a catalyst for social change (Mackay, Maples, Reynolds, 2001, pp. 24). Postindustrial era emerged after the Second World War that saw immense technological developments some of which included the transformation of matter into energy, atom bomb and the first digital computer (Bell, 1973, pp. 339). The character of ‘knowledge’ itself stands out in postindustrial societies. The main features of a postindustrial society include that of an increase in the size of the service industry, extensive use of machinery, an increase in the amount of information technology and knowledge and creativity standing out (Society, n.d, n.p). Karl Marx was particularly focused on the inequality perpetuated by capitalism. He argued that a particular technology did not define capitalism, and was the relation of social forces within the capitalist society that was significant. In the sense, that the people who owned the means of production and the workers who worked on these means of production had an important relationship. Although technology was vital to the process but it resulted only â€Å"as consequence of the relationship between those who produce surplus value and who appropriate it† (Jordan, Pile, 2002, pp.102). The works of Marx itself were based on the industrialist society. However, various contemporary Marxist theorists have identified that the conflicts within the framework of work, which occurred in industrial society have still not been removed with the introduction of the post industrialist era, also widely known as Information Communications Technology (ICT). In addition, even Bell has identified that the landowner and soldier were central figures in pre-industrial society and the businesspersons in industrial society, largely scientists and researchers dominate the postindustrial society (Cornish, 1993, pp. 162). Marxists therefore would emphasize that the scientists and researchers have the ‘elite’ knowledge, which is in the hands of the powerful few. Hence, there is inequality in the society. Furthermore, there has been an integration of ICT into the manufacturing world. This is an addition of modernity to the trend, which Marx had established. Therefore, according to Marxists, ICT is a ‘

A Sense of Environmental Consideration Research Paper

A Sense of Environmental Consideration - Research Paper Example Ecological deterioration results from several sources. However, these sources can fall under two categories namely natural and anthropogenic causes. Anthropogenic causes of environmental degradation include industrial activities, mining, agriculture and developmental infrastructure. The success of all these activities revolves around the modification of the environment in several ways. The constructions of industries require space. As such, vegetations are cleared to create space for such constructions. This renders the soil void of vegetation, thus, exposes it to threats of soil erosion (Nemeth, 2012). This leads to environmental degradation through loss of soil fertility, thus reducing the agricultural potentials. This culminates to food crises. The loss of vegetation through environmental degradation is critical n causing the issues of global warming. This follows that there will be little or no vegetation to absorb the temperature as well as the light from the sun. In addition, t he loss of vegetation means little incidences of surface albedo (Nemeth, 2012). Therefore, the surface reflectivity of the sun’s rays will be hampered. This means that more heat will be absorbed by the surface of the soil and will be released gradually to the atmosphere. This causes global warming. The increased temperatures in the atmosphere may affect the ozone layer, causing its depletion. This may be responsible for changing the weather patterns thereby affecting several activities on the global perspective. Environmental degradation may also follow the activities of several industries.

Canterbury Tales - Linking Griselda of The Clerks Tale to the Biblical

Linking Griselda of The Clerk's Tale and the Biblical Sacrifice of Abraham      Ã‚  Ã‚   The Clerk's Tale seems to strike most readers  as a distasteful representation of corrupt sovereignty and emotional sadism; few can find any value in Walter's incessant urge to test his wife's constancy, and the sense that woman is built for suffering is fairly revolting to most modern sensibilities. Nevill Coghill, for instance, described the tale as "too cruel, too incredible a story," and he notes that "even Chaucer could not stand it and had to write his marvelously versified ironic disclaimer" (104-5). It seems, however, even more incredible that a great poet should bother composing a tale for which he himself had little taste; that is, there must be some point, however strange, to the ordeal of Griselda. One of the words Chaucer frequently uses to describe her character is sadness. The word obviously had a very different meaning in fourteenth-century England from what it has today: In Chaucer it does not denote a depressed moral or psychological sta te, but a way of reacting to events which takes them thoroughly seriously without letting them disturb one's internal composure. This kind of sadness can best be understood in terms of the biblical models Griselda follows. She explicitly echoes the Stoic resolve of Job when she declares, "Naked out of my fadreshous, ...I cam, and naked moote I turn again" (871-2) [this quote needs a / to show line breaks and should use spaced periods with square brackets for ellipses]. But the allusions to Job may momentarily throw the reader off the trail of an even stronger biblical model: the story of Abraham's sacrifice of Isaac   Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The affinities b... ...ch the "intoxicated security of the flesh" (in   Ã‚  Ã‚  Ã‚  Ã‚   Calvin's phrase), puffed up in its own satisfaction at an unbroken system   Ã‚  Ã‚  Ã‚  Ã‚   of moral debts and repayments, is negated by the knowledge of an   Ã‚  Ã‚  Ã‚  Ã‚   intractable sinfulness, and in which all human activity turns out to have   Ã‚  Ã‚  Ã‚  Ã‚   been an anguished cry for forgiveness.  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Works Cited:      Ã‚  Ã‚  Ã‚  Ã‚   Benson, Larry. Ed. The Riverside Chaucer. Boston: Houghton Mifflin Co.,   Ã‚  Ã‚  Ã‚  Ã‚   1987.      Ã‚  Ã‚  Ã‚  Ã‚   Chaucer, Geoffrey. The Clerk's Tale.The Riverside Chaucer.Ed. Larry    Benson. Boston: Houghton   Ã‚  Ã‚  Ã‚  Ã‚   Mifflin Co., 1987. 137-53.      Ã‚  Ã‚  Ã‚  Ã‚   Coghill, Nevill. The Poet Chaucer. London: Oxford University Press, 1967.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   Kierkegaard, Sà ¸ren. Fear and Trembling.Trans. Walter Lowrie. Princeton:   Ã‚  Ã‚  Ã‚  Ã‚   PrincetonUniversity Press, 1941.

Letter / Apollo Shoes

First I would like to thank the board of director of Apollo Shores for their recent inquiry about Phoenix & Company’s services. Since our firm is small, we offer a wide range of personalized services to clients at a reasonable cost. Phoenix & Company is a CPA firm with more the 25 years in the business of providing client tax services, accounting booking, management consulting, quality control consulting, risk assessment, capital transaction assistance, and information systems functionality. The firm’s approach has been very successful because of our ability to comprehend our clients’ organization paradigm including risk assessment, control issues, and diagnostic. The benefits to our auditing approach would help the management team efficiency identify areas within the organization’s that needs to be address. This process could improve the company’s efficiency identifying that controls are in place. Overall this gives the management team a better understanding of the organization working including their financial systems. The role of Phoenix & Company is to obtaining sufficient audit evaluation and evidence in order to test the organizational controls. At this time I would like to define auditing and give some benefits of an audit. â€Å"Auditing is the accumulation and evaluation of evidence about information to determine and report on the degree of correspondence between the information and established criteria† (Arens, Elder & Beasley, 2006). The benefits to auditing are the ability for a company to improve the understanding of the financial records from the management and users stand points. Another benefit is the ability to identify areas within the organization that needs improvement. A company could reinforce, risk assessments, and improve internal controls. In conclusion the firm of Phoenix & Company is an excellent resource to provide Apollo Shores with effective analysis, and relevant information to meet the needs of your organization. The approach is to improve the organization safeguards in order to protect the financial operations of the company.